Leadway Assurance, a prominent insurance provider in Nigeria, has secured a significant partnership as the Official Insurance Partner of the Lagos International Trade Fair 2025. This collaboration underscores Leadway’s commitment to fostering economic growth and supporting businesses, particularly Micro, Small, and Medium Enterprises (MSMEs), which constitute a vital segment of the Nigerian economy. The Lagos International Trade Fair, a renowned annual event organized by the Lagos Chamber of Commerce and Industry, provides a crucial platform for businesses across diverse sectors to connect, showcase their products and services, and explore potential partnerships. Leadway’s involvement as the official insurer signifies their recognition of the fair’s importance in driving economic activity and their dedication to empowering businesses with the necessary insurance solutions to thrive.
The Lagos International Trade Fair, held annually in November, has evolved into a major commercial hub in West Africa, attracting thousands of participants from over 1600 companies globally. Its significance stems from its ability to connect local and international businesses, foster trade relationships, and showcase the latest innovations across various industries. For Leadway, this partnership offers a strategic opportunity to engage directly with a vast network of entrepreneurs, understand their unique insurance needs, and provide tailored solutions that mitigate risks and facilitate sustainable growth. This aligns with Leadway’s broader vision of promoting insurance not just as a safety net but as a proactive tool for wealth creation and business expansion.
Kike Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance, emphasized the strategic importance of this partnership, highlighting Leadway’s leadership in the insurance sector and their unwavering belief in the transformative power of entrepreneurship. Fischer underscored that the partnership goes beyond mere brand visibility, representing a deep commitment to creating a conducive environment for MSMEs to flourish. By providing comprehensive insurance coverage, Leadway aims to empower businesses to confidently navigate the challenges of the marketplace, secure their investments, and achieve sustainable growth. This partnership reflects Leadway’s proactive approach to engaging with the business community and fostering a culture of risk management and financial resilience.
Leadway’s involvement in the Lagos International Trade Fair is not an isolated initiative but rather a testament to their ongoing efforts to reshape the public perception of insurance in Nigeria. Through campaigns like #NoLooseGuard, Leadway is actively promoting insurance as a proactive financial tool that not only protects against losses but also empowers individuals and businesses to build wealth and secure their financial future. This campaign reflects a shift from a reactive approach to insurance, where it is seen as a last resort, to a proactive approach where it is recognized as an essential component of sound financial planning. By emphasizing the long-term benefits of insurance, Leadway aims to encourage greater adoption and integration of insurance into the financial strategies of individuals and businesses.
Furthermore, Leadway’s recent financial performance reinforces their position as a leading insurance provider. Reporting N173.2 billion in insurance revenue and N117 billion in claims payouts for 2024, Leadway demonstrates its financial strength and its commitment to fulfilling its obligations to policyholders. These impressive figures underscore the trust and confidence that customers place in Leadway, highlighting the company’s reliability and its ability to provide comprehensive insurance solutions that meet diverse needs. The substantial claims payouts further demonstrate Leadway’s dedication to supporting its policyholders during times of unforeseen events and financial challenges.
In conclusion, Leadway Assurance’s partnership with the Lagos International Trade Fair 2025 represents a strategic move to strengthen its position within the Nigerian insurance market and solidify its commitment to empowering businesses, particularly MSMEs. By actively engaging with entrepreneurs and providing tailored insurance solutions, Leadway is fostering a culture of risk management and financial resilience. This partnership, combined with their proactive campaigns like #NoLooseGuard and strong financial performance, underscores Leadway’s leadership in the insurance sector and its dedication to shaping a more secure and prosperous future for businesses and individuals in Nigeria. Through these initiatives, Leadway is transforming the perception of insurance from a reactive measure to a proactive tool for financial security and growth, contributing significantly to the economic development of the nation.
