The 2025 Africa Magic Viewers’ Choice Awards (AMVCA) Cultural Day, a vibrant prelude to the main awards ceremony, unfolded at the Eko Hotel and Suites in Lagos, Nigeria, transforming the venue into a dazzling showcase of African fashion and heritage. Amidst the kaleidoscope of colours and styles, two prominent figures from the Big Brother Naija reality show, Liquorose and Prince Enwerem, emerged as the undisputed fashion monarchs, claiming the coveted titles of Best Dressed Female and Male respectively. Their captivating ensembles not only captivated the audience present but also resonated with viewers across the continent, solidifying their status as style icons.
Liquorose, known for her bold and expressive fashion choices, commanded attention in a breathtaking ensemble that epitomized traditional Nigerian elegance. Her attire, a lavish creation adorned with intricate beadwork, exuded an aura of royalty and artistic brilliance. The coral accessories, carefully chosen to complement the vibrant hues of her outfit, further enhanced the overall regal appeal, while the elaborate headpiece added a touch of majestic grandeur. Prince, a former Mr. Nigeria, showcased his innate sense of style and royal lineage with a regal embroidered outfit that spoke volumes of tradition and heritage. Accessorized with vintage-inspired pieces, his ensemble was a nod to his royal roots and a testament to his impeccable taste. Their combined presence amplified the cultural significance of the event, transforming the Cultural Day into a veritable celebration of Nigerian artistry and heritage.
The competition for the Best Dressed titles was fierce, with other notable personalities, including Neo and Venita Akpofure, also showcasing stunning traditional outfits. However, Liquorose and Prince’s sartorial choices ultimately reigned supreme, earning them not only the admiration of their peers and fans but also a substantial cash prize of N1 million each, courtesy of Goldberg, a prominent sponsor of the AMVCA. This recognition underscored the influence of fashion in celebrating and preserving cultural heritage, highlighting the AMVCA’s commitment to recognizing excellence in various facets of the entertainment industry.
Beyond the glitz and glamour of the Cultural Day, the AMVCA also serves as a platform to celebrate and acknowledge the outstanding achievements in film, television, and digital content across Africa. The nominations for the 11th edition of the prestigious awards were unveiled on March 23rd, 2025, encompassing a diverse range of categories, reflecting the evolving landscape of the entertainment industry. From Best Writing TV Series and Best Documentary to Best Digital Content Creator and Best Unscripted M-Net Original, the nominations recognized works released between January 1st and December 31st, 2024, providing a comprehensive overview of the year’s most impactful productions.
The competition was intense, with several productions garnering multiple nominations. “Lisabi: The Uprising,” “Skeleton Coast,” “House of Ga’a,” and “Freedom Way” emerged as frontrunners, securing nominations across various categories, including the coveted Best Movie and Best Director awards. These nominations highlighted the growing caliber of African filmmaking and storytelling, showcasing the continent’s rich narratives and creative talent. The diverse range of nominees demonstrated the dynamism and innovation within the African entertainment industry, promising a captivating awards ceremony.
The acting categories also witnessed a strong lineup of nominees. Gideon Okeke for “Tokunbo,” Stan Nze for “Suspicion,” Femi Adebayo for “Seven Doors,” and Adedimeji Lateef for “Lisabi: The Uprising” competed for the Best Lead Actor award. Meanwhile, Chioma Chukwuka for “Seven Doors,” Bimbo Ademoye for “Anikulapo: Rise of the Spectre,” and Uche Montana for “Thinline” were among the contenders for the Best Lead Actress award. The nominations reflected the exceptional talent within the African acting landscape, celebrating their contributions to bringing compelling stories to life. The AMVCA, with its meticulous selection process and diverse categories, has firmly established itself as a benchmark for excellence in the African entertainment industry.
