Lonestar Cell MTN, Liberia’s leading mobile network provider, orchestrated a month-long celebration in honor of Mother’s Day, culminating in the inaugural MoMo Cook-Off, a vibrant culinary competition showcasing the talents of Liberian women in the culinary arts. This initiative, held in Monrovia on May 31, 2025, brought together five exceptional female cooks and restaurateurs who captivated audiences with their live preparation of traditional Liberian dishes, each rich in flavor and cultural significance. This event served not only as a platform to celebrate mothers but also to promote financial inclusion, foster female entrepreneurship, and showcase Liberian culture through the lens of its rich culinary heritage.
The Mother’s Day celebrations, extending throughout May, began with internal recognition of Lonestar Cell MTN’s female employees, acknowledging their valuable contributions to the company. This was followed by a Mother and Child Fun Day, an event designed to strengthen family bonds through engaging activities and shared experiences, creating lasting memories for mothers and their children. The MoMo Cook-Off, the grand finale of the month-long festivities, combined the spirit of competition with a celebration of culinary artistry and cultural pride. All participants in the cook-off received prizes in recognition of their creativity, passion, and presentation skills, highlighting the value placed on their contributions to the culinary landscape of Liberia.
The MoMo Cook-Off represented more than just a culinary competition; it functioned as a platform to champion digital financial inclusion. By offering a 30% discount on purchases made through the MoMo mobile money app during the event, Lonestar Cell MTN encouraged the adoption of cashless transactions, a critical step towards broader financial inclusion in Liberia. This initiative showcased the convenience and benefits of digital payments, further integrating mobile technology into the everyday lives of Liberians. The integration of MoMo into the event also subtly underscored the company’s role in driving technological innovation in the country.
Lonestar Cell MTN’s commitment to gender equality and economic empowerment was evident in its deliberate focus on women-owned businesses at the Cook-Off. This strategic decision highlighted the company’s support for female entrepreneurship, SME growth, and the overall inclusion of women in the Liberian economy. By providing a platform for these women to showcase their talents and connect with a wider audience, Lonestar Cell MTN actively contributes to their economic advancement and reinforces their crucial role in the country’s economic development.
The festive atmosphere of the MoMo Cook-Off was further enhanced by dynamic live performances from renowned Liberian artists, including the multiple award-winning rapper MC Caro. The inclusion of musical entertainment added another layer of cultural richness to the event, transforming the cook-off into a vibrant celebration of Liberian talent and creativity across multiple disciplines. This blend of culinary artistry and musical expression further reinforced the event’s role as a showcase of Liberian culture.
In essence, the MoMo Cook-Off transcended its status as a mere culinary competition; it served as a powerful symbol of Lonestar Cell MTN’s commitment to Liberia, its people, and its culture. By seamlessly integrating technology, entrepreneurship, and cultural celebration, the company demonstrated its dedication to connecting Liberians to what matters most – family, community, and opportunity. This multifaceted approach solidifies Lonestar Cell MTN’s position not just as a telecommunications provider, but as a key stakeholder invested in the overall development and well-being of Liberia. The Mother’s Day celebrations, culminating in the MoMo Cook-Off, stand as a testament to the company’s commitment to social impact and community engagement.
