Lonestar Cell MTN, Liberia’s leading mobile GSM company, concluded its “Recharge and Bumpay” campaign, a remarkable initiative designed to transform the lives of its subscribers and bolster local businesses. The campaign, culminating in a grand finale on May 9, 2025, at Monrovia’s Invincible Sports Park, awarded ten lucky winners with one million Liberian dollars each, showcasing the company’s commitment to enriching the lives of Liberians. This second iteration of the campaign followed the success of the first “Recharge and Bumpay” event, where the grand prize was a two-bedroom house, further illustrating MTN’s dedication to making a substantial positive impact on its community.
The three-month-long campaign incorporated an engaging structure, allowing subscribers to accumulate points with every airtime recharge. These points automatically qualified them for weekly raffle draws, adding an element of anticipation and excitement. In addition to the cash prizes, the campaign supported local entrepreneurs by offering vendors space at events, creating a vibrant marketplace for food, drinks, fashion, and more. This dual approach not only rewarded MTN subscribers but also stimulated the local economy, showcasing the company’s commitment to fostering growth within the Liberian community.
Beyond the “Recharge and Bumpay” campaign, Lonestar Cell MTN also demonstrated its investment in the Liberian music industry through the MTN Liberian Music Awards. Recognizing and celebrating local talent like Cralor Boy CIC, the recipient of the 2024 award, and King Original, the second-place winner of the Y’elloStar (2023) competition, emphasizes MTN’s broad support for the arts and culture within the country. These initiatives contribute to the vibrant cultural landscape of Liberia, nurturing local artists and providing platforms for their work to be recognized.
The grand finale event of the “Recharge and Bumpay” campaign was a celebration of both the winners and the community. Featuring exhilarating performances by prominent Liberian artists, including King Original, the event transformed the Invincible Sports Park into a hub of entertainment and excitement. The live draw for the ten million Liberian dollar prizes, witnessed by an enthusiastic crowd, added to the electric atmosphere, solidifying the campaign’s success as one of the biggest promotional events in the country.
The underpinning philosophy of Lonestar Cell MTN’s initiatives like “Recharge and Bumpay” and the MTN Liberian Music Awards is a dedication to creating life-changing opportunities for Liberians. The company’s focus extends beyond simply providing telecommunication services; it aims to empower individuals, support local businesses, and contribute to the overall well-being of the community. By investing in these initiatives, MTN demonstrates its commitment to being more than just a mobile network provider but a partner in Liberia’s development and progress.
The success of the “Recharge and Bumpay” campaign underscores the positive impact that socially responsible corporations can have on their communities. By aligning business goals with social impact initiatives, companies like Lonestar Cell MTN not only strengthen their brand image but also contribute meaningfully to the betterment of society. The transformative impact of the cash prizes, the support for local vendors, and the investment in the arts scene collectively paint a picture of a company deeply invested in the growth and prosperity of Liberia.
