Tosin Obembe, the visionary Group Managing Director and Founder of Luova Group, a dynamic collective of creative agencies, has been honored with the prestigious 2025 40 Under 40 Nigeria Award. This accolade recognizes Obembe’s exceptional leadership, entrepreneurial acumen, and significant contributions to the nation’s burgeoning economic and creative landscape. The award ceremony, a glittering affair held at the iconic Lagos Oriental Hotel, served as a platform to celebrate the achievements of Nigeria’s most promising young leaders, innovators, and trailblazers, drawn from a diverse range of industries. Obembe’s inclusion amongst this esteemed cohort underscores his remarkable impact on the creative sector and his dedication to pushing the boundaries of innovation.
Obembe’s recognition stems from his astute leadership in steering Luova Group to remarkable success, marked by consistent business growth and the execution of several high-profile campaigns. His strategic vision has propelled the group to the forefront of brand storytelling and creative innovation across the African continent. Luova Group’s portfolio boasts impressive projects including the Hilda Baci Cookathon, a record-breaking culinary endeavor that captivated the nation; the YouID Conversion Drive, a strategic campaign aimed at promoting digital identity adoption; and collaborations with prominent brands like Tecno and Nigerian Idol Season 9, as well as Tecno and Big Brother Naija, showcasing Obembe’s ability to forge impactful partnerships. Furthermore, the successful execution of the Tecno Camon 40 Campaign and the Stacked December initiative further solidified Luova Group’s position as a leading force in the creative industry.
Luova Group’s success is underpinned by the synergistic interplay of its subsidiaries, each specializing in a distinct aspect of creative development and marketing. Tobems Production, a premium cinematic production hub, delivers high-quality visual narratives that resonate with audiences. Trois-Sitini, a data-driven growth marketing agency, leverages cutting-edge analytics and strategic insights to amplify brand reach and engagement. Tash Studios, a talent and influencer management company, cultivates and nurtures the next generation of creative talent, connecting brands with influential voices that shape popular culture. This integrated approach allows Luova Group to offer comprehensive and innovative solutions to its diverse clientele.
In a gesture of profound humility, Obembe dedicated the 40 Under 40 Nigeria Award to his team, partners, and clients, acknowledging their integral role in Luova Group’s success story. He emphasized the collaborative spirit that permeates the organization, highlighting the collective effort behind every achievement. From the meticulous craftsmanship of Tobems Production to the data-driven strategies of Trois-Sitini and the talent cultivation of Tash Studios, Obembe underscored the shared commitment to excellence that drives the entire Luova ecosystem. He expressed gratitude to the 40 Under 40 Nigeria team for the honor, viewing it as a catalyst to further elevate his impact and inspire future generations of entrepreneurs and creatives.
Ambassador Salako Omotayo, the visionary Founder of the 40 Under 40 Nigeria Awards, lauded Obembe’s accomplishments, emphasizing his significant contributions to the nation’s evolving business landscape. The awards, Omotayo explained, serve as a testament to the ingenuity, resilience, and transformative potential of young Nigerian leaders who are shaping the future of the country. Obembe’s recognition, he emphasized, underscores Luova Group’s unwavering commitment to innovation, its pursuit of excellence, and its profound impact on the Nigerian business ecosystem. The award serves as a validation of Obembe’s vision and a powerful symbol of the transformative power of creative entrepreneurship.
Tosin Obembe’s inclusion in the prestigious 40 Under 40 Nigeria Award cohort signifies more than just individual recognition; it represents a powerful affirmation of the growing influence of young Nigerian leaders who are disrupting traditional industries and inspiring the next generation. Obembe’s journey, marked by unwavering dedication, innovative thinking, and a collaborative spirit, stands as a beacon of hope for aspiring entrepreneurs and a testament to the transformative potential of creativity in driving economic growth and social impact. His leadership at Luova Group exemplifies the dynamism and innovation that are reshaping the Nigerian business landscape, positioning the country as a hub of creative excellence and entrepreneurial spirit on the global stage.
