Mastercard orchestrated a spectacular culmination of its 2025 Africa Football Passion campaign and the Spend and Win promotion, transforming the UEFA Champions League final into an unforgettable experience for Ghanaian cardholders. The grand finale, held at the luxurious Kempinski Hotel in Accra, served as a vibrant hub for business leaders, corporate partners, and key stakeholders, fostering networking and celebratory camaraderie while showcasing Mastercard’s commitment to rewarding customer loyalty. The event, buzzing with energy, provided an immersive platform to enjoy the highly anticipated match between Paris Saint-Germain and Inter Milan, complete with premium hospitality, engaging activities, and a captivating live performance by Ghanaian reggae icon, Samini.
The event’s highlight was the recognition of four lucky winners of the Spend and Win campaign, a collaborative effort between Mastercard and prominent Ghanaian banks including GTBank, Consolidated Bank Ghana, GCB Bank, and National Investment Bank. These fortunate cardholders, accompanied by their guests, were treated to an all-expenses-paid, two-night luxury retreat at the prestigious Aqua Safari Resort. This exclusive package encompassed a plethora of premium offerings, from chauffeur-driven transport and opulent accommodation to exquisite dining experiences, rejuvenating wellness treatments, and a private screening of the UEFA Champions League final. This lavish reward underscored Mastercard’s dedication to elevating everyday transactions into extraordinary moments, a testament to their partnership with valued banking institutions.
Mastercard’s commitment to enriching the lives of its cardholders extends beyond mere financial transactions, aiming to tap into the cultural significance of football in Ghana. Dr. Folasade Femi-Lawal, Country Manager and Area Business Head for West Africa at Mastercard, eloquently articulated the sentiment, highlighting football as a unifying force and source of national pride. Through initiatives like the Africa Football Passion campaign and the Spend and Win promotion, Mastercard transcends the realm of sports, creating priceless experiences that resonate with the emotional connection Ghanaians have with the beautiful game. The company acknowledges that football is more than just a sport; it’s a shared passion that binds communities together.
Mastercard’s long-standing association with the UEFA Champions League, spanning over three decades, reinforces its commitment to leveraging its global platform to curate unique experiences that unite people through their love of football. The Ghana activation represents a broader regional strategy to translate global football moments into localized celebrations, fostering a sense of shared excitement and community. By rewarding cardholders with exclusive, priceless experiences, Mastercard aims to bridge the gap between fans and the action on the field, creating lasting memories that extend beyond the final whistle.
The carefully curated experience extended to both general viewing attendees and the Spend and Win winners, fostering a sense of collective euphoria as Paris Saint-Germain clinched the championship title. This shared moment of jubilation epitomized Mastercard’s dedication to crafting meaningful experiences that resonate with individuals and communities alike. It showcased the power of shared passion and the ability of brands to transcend commercial transactions and create authentic connections with their audience.
In essence, Mastercard’s UEFA Champions League final event in Ghana transcended a mere viewing party; it was a celebration of football, community, and the power of shared experiences. It exemplified the company’s dedication to its cardholders, its commitment to fostering local partnerships, and its understanding of the profound cultural significance of football in Ghana. By seamlessly integrating its brand with the emotional fabric of the nation’s most beloved sport, Mastercard created an unforgettable experience that resonated deeply with its audience, solidifying its position not just as a financial services provider, but as a brand that truly understands and values its customers’ passions and aspirations.
