MobileMoney (MoMo), a prominent mobile money platform, has launched a nationwide campaign dubbed “Shine Your Eye” to combat the rising tide of fraud and reinforce customer trust. This initiative aims to educate MoMo users about prevalent fraudulent tactics and empower them to protect their funds. The campaign underscores MoMo’s unwavering commitment to customer security and maintaining the integrity of its platform, which has played a significant role in driving financial inclusion.
A core message of the “Shine Your Eye” campaign revolves around safeguarding personal information. MoMo customers are strongly advised never to disclose their PINs or OTPs to anyone, regardless of who they claim to be. This includes individuals posing as MoMo or MTN staff. Customers should also avoid allowing others to conduct transactions on their behalf. Fraudsters often employ manipulative tactics, such as enticing users with fake promotions or requesting them to click on suspicious links. By remaining vigilant and adhering to these precautions, customers can significantly reduce their vulnerability to fraud.
MoMo has established multiple channels for customers to report suspected fraudulent activity. These include emailing [email protected], using the MoMo app, or calling 100. Reporting such incidents is crucial as it enables MoMo to blacklist fraudulent numbers and agents, thereby preventing further harm. Over the years, customer reports have been instrumental in identifying and neutralizing numerous fraudsters. This collaborative effort between MoMo and its user base is vital in maintaining the security of the platform.
The “Shine Your Eye” campaign emphasizes the importance of customer trust as a cornerstone of MoMo’s business and a driver of financial inclusion. Mr. Abdul Razak Issaka Ali, Chief Commercial & Operations Officer of MobileMoney Ltd., highlighted this at the campaign’s launch in Kasoa. He stressed that the initiative aims to provide customers with peace of mind and reassure them of the convenience and safety of using MoMo. By directly engaging with customers, listening to their concerns, and communicating in a relatable manner, MoMo seeks to build a stronger sense of trust and transparency.
To effectively combat fraud, MoMo is collaborating closely with security institutions to crack down on fraudsters and their operations. This partnership aims to identify, apprehend, and prosecute individuals involved in MoMo-related scams. By leveraging the expertise and resources of law enforcement agencies, MoMo aims to create a more secure environment for its users and deter future fraudulent activities.
The “Shine Your Eye” campaign is a multifaceted initiative employing various communication channels to reach a wide audience. These include mass media channels such as television, radio, print, online platforms, and social media. Furthermore, MobileMoney Ltd. is conducting direct engagements with customers in communities, streets, markets, and transport yards, emphasizing the “Shine Your Eye” message. This grassroots approach aims to raise awareness and promote vigilance at the individual level, empowering customers to actively participate in preventing fraud. The campaign also highlights key security features implemented by MoMo, such as biometric login, easy PIN reset, self-initiated reversals, and a dedicated fraud support team, further reinforcing the company’s commitment to customer protection. This comprehensive approach, combining public awareness campaigns, law enforcement collaboration, and enhanced security features, reflects MoMo’s determination to safeguard its platform and protect its users from the ever-evolving tactics of fraudsters.
