MobileMoney Ltd., a leading mobile money provider, has officially launched the second edition of its flagship event, MoMofest Keteke, in Bukom, Jamestown, Accra. This vibrant community event, themed “MoMofest Season Two,” is scheduled to run from September to November 2025, bringing its unique blend of entertainment, education, and financial empowerment to key communities across the Greater Accra, Ashanti, and Central Regions of Ghana. The Bukom launch served as a thrilling preview of what’s to come, showcasing the festival’s potential to engage and uplift local communities while promoting digital financial literacy. The event featured electrifying performances by popular Ghanaian musicians like Olivetheboy, Mr. Drew, Fameye, and King Jerry, alongside a host of emerging local talents. The atmosphere was further energized by a bustling cashless market, offering attendees discounts of up to 20 percent, thereby driving practical adoption of the cashless ecosystem within the community.
The MoMofest Keteke experience extended beyond mere entertainment, incorporating elements designed to educate and empower attendees in the realm of digital finance. The MoMo Keteke Game Show provided participants with a chance to win up to GHS10,000 while testing their knowledge of mobile money and financial services. Crucially, dedicated fraud awareness sessions were integrated into the program, equipping attendees with the essential knowledge and skills to navigate the digital financial landscape safely and securely. These sessions underscored MobileMoney Ltd.’s commitment to fostering responsible usage of mobile money platforms and protecting its users from potential fraud. The combination of entertainment and education created a dynamic environment that encouraged active participation and fostered a deeper understanding of the benefits and safeguards associated with digital financial transactions.
Mr. Alfred Hammond, Senior Manager for Marketing at MobileMoney Ltd., articulated the overarching vision behind MoMofest, emphasizing its role as a powerful movement driving financial inclusion and accessibility. He stressed that MoMofest transcends the boundaries of a typical event, evolving into a platform that connects with communities on a deeper level, making financial services more relatable and rewarding for all. By seamlessly integrating education, entertainment, and community engagement, MoMofest showcases the transformative potential of mobile money and its ability to empower individuals and uplift communities. Mr. Hammond expressed confidence that building on the success of Season One, which captivated audiences in Kumasi and Accra, Season Two would achieve even greater impact and reach a wider audience.
MoMofest aligns perfectly with MobileMoney Ltd.’s core mission of promoting financial inclusion and strengthening fraud prevention efforts. The festival leverages the universal languages of music, drama, and interactive campaigns to deliver key messages related to digital financial literacy and security. This strategic approach aims to make complex financial concepts more accessible and engaging for a wider audience, particularly those who may be less familiar with digital financial services. Through these captivating and informative mediums, MoMofest empowers individuals with the knowledge and confidence to embrace digital finance while safeguarding themselves against potential risks.
By leveraging the excitement and energy of a music festival, MoMofest plays a crucial role in advancing Ghana’s digitalization agenda. The event serves as a catalyst, encouraging the adoption of digital financial tools and services while simultaneously educating users on responsible and secure practices. This multifaceted approach strengthens individuals’ financial autonomy and contributes to the broader national goal of a more digitally inclusive society. The reach of MoMofest extends beyond mere entertainment, creating a ripple effect that empowers thousands of Ghanaians with the essential knowledge and confidence to navigate the digital financial sphere securely.
The inaugural MoMofest took place in April 2025, commencing its journey in Kumasi for Ashantifest and subsequently reaching various communities within Accra, including Madina, Nungua, Lapaz, Nima, and Amasaman. Building on the success of these initial events, Season Two promises to expand its footprint, reaching more communities and impacting even more lives. The ongoing commitment of MobileMoney Ltd. to invest in initiatives like MoMofest underscores the company’s dedication to empowering individuals and driving financial inclusion across Ghana, demonstrating how a dynamic blend of entertainment, education, and community engagement can create a positive and lasting impact.
