Workstations, a Nigerian company specializing in custom-built high-performance computers, has partnered with Micro-Star International (MSI), a global hardware manufacturer, to launch Nigeria’s first MSI Experience Centre in Lagos. This collaboration marks MSI’s official entry into the Nigerian market, with Workstations acting as its exclusive distributor and service partner. The Experience Centre provides a unique platform for professionals and enthusiasts to physically interact with and test high-end computer components, including PCs, GPUs, motherboards, and peripherals, before committing to a purchase. This initiative addresses a significant challenge previously faced by Nigerian consumers, who often had to resort to importing high-performance computers, leading to risks of damage during shipping, lengthy delays, and a lack of local warranty support. The establishment of the Experience Centre and the partnership with Workstations now guarantees local access to genuine MSI products, backed by reliable warranty services within Nigeria.
The driving force behind Workstations’ establishment was the identification of a critical gap in the Nigerian market for high-performance, custom-built computers. Recognizing the difficulties faced by professionals and enthusiasts seeking top-tier computing solutions, Workstations CEO Emmanuel Osho saw an opportunity to provide locally assembled and serviced high-end PCs, eliminating the need for risky international purchases and providing access to expert technical support. The Experience Centre serves as a hub where customers can explore and experiment with various hardware configurations, ensuring they make informed decisions based on their specific needs. The partnership with MSI ensures that all components are genuine and backed by local warranties, a crucial factor for customers seeking peace of mind and reliable after-sales service.
Workstations caters to a diverse range of professionals who rely on powerful computing solutions, including content creators, engineers, architects, AI specialists, and gamers. These individuals often require custom-built PCs tailored to their specific workflows and performance requirements. The demand for such systems in Nigeria is burgeoning, as professionals increasingly recognize high-performance computers as essential tools for productivity and innovation, rather than luxury items. Workstations responds to this demand by meticulously assembling each PC to order, carefully selecting components such as CPUs, GPUs, and power supplies based on the client’s unique use case. This personalized approach ensures that each system is optimized for its intended purpose, maximizing performance and efficiency.
Established in 2022, Workstations spent years meticulously building a skilled team and refining its assembly and testing processes to meet international standards. This dedication to quality ensures that each custom-built PC delivered by Workstations adheres to the highest levels of performance, reliability, and craftsmanship. The typical build time for a custom PC ranges from three to seven working days, providing a balance between meticulous assembly and timely delivery. However, expedited options are available for customers with urgent requirements, demonstrating Workstations’ commitment to flexibility and customer satisfaction. This combination of technical expertise, quality components, and personalized service positions Workstations as a leader in the Nigerian custom PC market.
MSI’s decision to partner with Workstations and enter the Nigerian market stems from the rapidly growing demand for high-performance computing solutions in the region. Recognizing the potential of the Nigerian market, MSI identified Workstations as a key partner due to its expertise in workstation building and customization. The Experience Centre showcases a wide range of MSI products, from high-end gaming monitors to entry-level desktops, catering to a diverse range of users, including gamers, content creators, commercial users, and home users. MSI’s commitment to innovation and quality is evident in its rapid growth in the gaming monitor market, where it has quickly become a leading brand despite being a relatively recent entrant. The partnership with Workstations aims to further expand MSI’s reach in Nigeria and introduce its high-quality hardware to a wider audience.
Beyond showcasing hardware, the Experience Centre aims to educate consumers about the nuances of high-performance computing, particularly in the gaming sector. MSI Regional Director Bryan Chen highlighted the common misconception that simply adding a VGA card to a regular PC transforms it into a true gaming system. He emphasized the importance of high-quality components, robust thermal solutions, and powerful motherboards in delivering the performance and reliability required for a genuine gaming experience. This educational approach underscores MSI’s commitment to not only providing high-quality hardware but also fostering a deeper understanding of the technology among consumers. The partnership with Workstations and the establishment of the Experience Centre represent a significant step towards bringing world-class computing solutions to the Nigerian market and empowering users with the tools they need to achieve their full potential.
