Lonestar Cell MTN, Liberia’s leading GSM company, has launched the fifth edition of its highly anticipated music competition, MTN Y’ello Star, setting the stage for another exciting journey of musical discovery and empowerment. Themed “From Dreamers to Doers,” the 2025 edition underscores MTN’s unwavering commitment to nurturing and showcasing Liberia’s burgeoning musical talent, transforming aspirations into tangible achievements. The launch event, held in Monrovia on September 16, 2025, resonated with the vibrant energy of Liberia’s music scene.
Mr. C. Foday Emeh, Manager of Corporate Communications & CSI at Lonestar Cell MTN, welcomed attendees and emphasized the company’s dedication to elevating the competition in 2025. He highlighted enhancements across all aspects, from the enticing prize packages to the esteemed panel of judges, promising a more exhilarating experience than ever before. This year’s judging panel boasts a wealth of experience and credibility, comprising veteran broadcaster Chris Wolo, celebrated songstress Vivian Akoto, and prolific musician F Dot A. Their diverse backgrounds and industry expertise will ensure a rigorous selection process, identifying Liberia’s next breakout star based on genuine skill and artistry.
Adding a touch of inspiration to the launch, Benkies Dolo, the triumphant winner of Season 4, shared her captivating journey through the competition. She recounted the valuable lessons learned, the challenges overcome, and the triumphs celebrated, offering a firsthand account of how MTN Y’ello Star empowers dreamers to become doers. Dolo’s presence underscored the transformative power of the competition, and her moving performance captivated the audience, a testament to the platform’s ability to nurture and showcase exceptional talent.
The 2025 edition retains the inclusive approach of previous years, offering aspiring artists from across Liberia the opportunity to participate. Auditions will be conducted both in person across various counties and online, ensuring accessibility for talent regardless of location. This inclusive approach reflects MTN’s commitment to fostering musical talent across the nation, providing a platform for artists from all corners of Liberia to shine. The competition will culminate in live shows broadcast nationwide, chronicling the participants’ transformative journeys from dreamers to doers, captivating audiences and showcasing the rich tapestry of Liberian musical talent.
Jonathan Baker, Project Lead of MTN Y’ello Star and Head of Digital Marketing at Lonestar Cell MTN, unveiled the enticing prize packages awaiting the top contenders. The third-place winner will receive LRD 400,000 in cash, a generous 100 GB of data per month for a year, and a one-year performance deal with MTN. The second-place winner will receive LRD 600,000, a coveted record deal, LRD 300,000 wardrobe allowance, a one-year performance deal with MTN, and 100 GB of data per month for a year. The grand prize winner will drive away in a brand-new car, receive LRD 500,000 in cash, 100 GB of data per month for a year, a substantial LRD 2,000,000 record deal, and a one-year performance deal with MTN. These comprehensive prizes not only reward talent but also equip winners with the resources to further their musical careers.
Rohit Narayan, Chief Marketing Officer of Lonestar Cell MTN, reiterated the profound impact of MTN Y’ello Star, emphasizing that it transcends mere entertainment. He highlighted the competition’s core mission of empowerment, providing aspiring artists with the tools and support they need to transform their dreams into reality. MTN Y’ello Star serves as a catalyst for growth, offering participants invaluable exposure, mentorship, and resources to propel their musical careers forward. Lonestar Cell MTN extends an invitation to all Liberians to support the participants and celebrate the extraordinary talent that Liberia has to offer. MTN Y’ello Star 2025 promises to be a vibrant celebration of music, ambition, and the unwavering power of dreams.
