Paragraph 1: Setting the Stage for Sustainable Marketing
The National Institute of Marketing of Nigeria (NIMN) is poised to champion environmental, social, and governance (ESG) practices at its highly anticipated 2025 Annual Marketing Conference and Annual General Meeting (AGM). This strategic focus underscores the institute’s commitment to driving sustainability for businesses and the environment. By elevating the conversation around ESG, NIMN aims to empower marketers to become agents of positive change, fostering responsible innovation and long-term societal impact. The conference, scheduled for June 19-21, 2025, will serve as a vibrant platform for critical discourse, knowledge exchange, and forward-looking collaboration, bringing together marketing professionals, business leaders, and stakeholders to explore the transformative potential of ESG in the marketing landscape.
Paragraph 2: ESG: Beyond Profit, Towards a Sustainable Future
The emphasis on ESG signifies a shift in perspective, moving beyond the traditional focus on profits to encompass a broader understanding of value creation. ESG recognizes that businesses have a responsibility to contribute to the well-being of society and the environment. NIMN believes that marketing can be a powerful force for driving this change, by integrating ESG considerations into business strategies and promoting sustainable practices. The 2025 conference theme, "Leveraging ESG in Driving Value Across Generations," reflects this belief, emphasizing the importance of creating value not only for brands and shareholders but also for future generations.
Paragraph 3: Empowering Businesses to Embrace ESG Principles
The NIMN aims to equip businesses with the knowledge and tools to effectively integrate ESG principles into their operations. The conference will feature sessions on a range of ESG topics, including climate change, recycling, and personal responsibility towards the environment. The institute recognizes that businesses need to go beyond mere awareness and actively engage in sustainable practices. Attendees will learn practical strategies for incorporating ESG into their marketing efforts, fostering a more responsible and sustainable approach to business. The conference will also highlight the employment opportunities that can arise from sustainable practices, such as recycling, further incentivizing businesses and individuals to embrace ESG principles.
Paragraph 4: Fostering Inclusivity and Personal Responsibility
NIMN is committed to making the ESG conversation inclusive and accessible to all. The institute plans to launch advocacy campaigns to educate and engage a wider audience on ESG issues. Starting with orientation programs on climate change, NIMN intends to raise awareness about the importance of personal responsibility in protecting the environment. By promoting simple yet impactful actions, such as storing plastic bottles for recycling, the institute encourages individual participation in environmental stewardship. This bottom-up approach complements the broader business-focused initiatives, creating a holistic approach to ESG adoption.
Paragraph 5: A Platform for Knowledge Sharing and Collaboration
The 2025 Annual Marketing Conference promises to be a rich learning experience, featuring keynote speakers and panelists who are accomplished professionals and business leaders in the field. Attendees will gain valuable insights and practical strategies from these experts, broadening their understanding of ESG and its implications for marketing. The conference will also provide ample networking opportunities, enabling participants to connect with peers and share best practices. This collaborative environment will foster innovation and accelerate the adoption of ESG principles across the marketing industry.
Paragraph 6: Strengthening NIMN’s Role in the Marketing Landscape
The concurrent AGM will provide an opportunity for NIMN members to review the institute’s progress, discuss key issues, and contribute to shaping its future direction. As the regulatory body for marketing in Nigeria, NIMN is committed to promoting ethical standards, capacity building, and excellence in the profession. The institute believes that the 2025 conference will reinforce these values and solidify its position as a catalyst for transformation in the marketing landscape. NIMN’s call for media support underscores the importance of raising awareness and ensuring that the event reaches a wide audience, amplifying the message of sustainable marketing and driving positive change within the industry and beyond.
