The New Patriotic Party (NPP) experienced a defeat in the 2025 elections, and one of their communicators, Opoofo, attributes this loss, in part, to the unexpected presence of attractive women within the ranks of the opposition National Democratic Congress (NDC). Opoofo argues that the NDC has undergone a transformation, shedding its previous image and attracting a new demographic of visually appealing female members. He contrasts this with his past experiences, claiming that previously, the NDC primarily attracted older women, making the current influx of younger, attractive members a surprising development. He posits that this shift in demographics played a role in swaying public opinion and contributing to the NPP’s electoral setback.
Opoofo emphasizes the visual impact of these women, particularly when wearing NDC-branded attire. He suggests that the sight of attractive women sporting NDC T-shirts was persuasive enough to influence potential voters, even comparing the effect to a deliberate campaign strategy of “renting” beautiful women. He highlights the contrast between the perceived attractiveness of the women representing the NDC and those affiliated with the NPP, implying that this difference was a significant factor in the electoral outcome. He challenges skeptics to conduct their own surveys to confirm his observations, confident that such an investigation would corroborate his claims.
The communicator’s remarks underscore a noteworthy shift in the perceived image of the NDC. Traditionally, certain political parties might attract specific demographics based on factors like age, gender, or socio-economic status. Opoofo’s assertions suggest that the NDC has successfully broadened its appeal, attracting a demographic previously less associated with the party. This shift could be attributed to various factors, including changes in the party’s messaging, leadership, or overall image. It also hints at the potential influence of visual appeal and aesthetics in political campaigns, a factor often understated in political analysis.
Furthermore, Opoofo’s comments raise questions about the NPP’s own strategies and their perceived shortcomings in attracting and retaining support across diverse demographics. His suggestion of conducting a survey to verify his claims indicates a belief that this observation is not merely subjective but reflects a tangible change in public perception. This suggests that the NPP might need to re-evaluate its approach to voter engagement and consider how factors beyond traditional political messaging, such as perceived image and aesthetics, might influence electoral outcomes.
Opoofo’s focus on the physical attractiveness of female party members, while arguably superficial, highlights the potential impact of image and presentation in politics. While political platforms and policy positions remain crucial, the way a party presents itself visually can influence public perception and potentially sway undecided voters. His comments, though controversial, offer a glimpse into the often-unacknowledged role of aesthetics in political campaigns. It suggests a need for political parties to consider the broader visual and emotional appeal of their campaigns in addition to focusing solely on policy and ideology.
Finally, the fact that Opoofo chose to highlight this particular aspect of the election campaign suggests a deeper concern within the NPP regarding their ability to connect with voters on an emotional level. While the presence of attractive women within the NDC may not be the sole reason for the NPP’s defeat, Opoofo’s comments indicate a perceived vulnerability in the party’s image and messaging. This suggests a need for introspection within the NPP to understand the evolving dynamics of voter engagement and adapt their strategies accordingly. The comments, while potentially controversial, spark a conversation about the multifaceted nature of political campaigns and the various factors, both overt and subtle, that can influence electoral outcomes.
