Pelican Valley’s Diaspora Investment Strategy
Pelican Valley Nigeria Limited, a prominent property firm, is embarking on a strategic initiative to attract investment from the Nigerian diaspora community into the country’s burgeoning real estate sector. This move comes at a time when the real estate sector is recognized as the third largest contributor to Nigeria’s Gross Domestic Product (GDP), signifying its growing importance and potential for significant returns. The company’s CEO, Dr. Babatunde Adeyemo, believes that tapping into the wealth and investment potential of Nigerians living abroad is crucial for further stimulating growth in the sector. Pelican Valley’s focus on diaspora engagement aligns with the broader national objective of leveraging the resources and expertise of Nigerians in the diaspora to contribute to the country’s economic development.
Central to Pelican Valley’s diaspora investment strategy is its flagship project, Pelican’s Ecostay Apartments, a unique residential development that combines eco-friendly living with smart luxury features. Located within the Pelican Brief Estate in Ogun State, the Ecostay Apartments offer a range of amenities, including a lounge, bar, mini club, sports courts, places of worship, a swimming pool, and a mini zoo. The project is designed to appeal to the discerning tastes of diaspora investors seeking both comfortable and sustainable living options. Pelican Valley emphasizes its commitment to transparency and client-friendly investment terms, offering a zero percent interest rate and no hidden charges, making the investment opportunity particularly attractive to diaspora investors.
A key aspect of Pelican Valley’s engagement with the diaspora community involves collaborating with strategic partners, including Avenue Impact, a UK-based business networking organization. Avenue Impact serves as a platform to connect African and diaspora entrepreneurs, investors, mentors, and clients, fostering business relationships and facilitating investment opportunities. Pelican Valley’s partnership with Avenue Impact has already resulted in significant investment from over 900 Nigerians in the diaspora, with Avenue Impact members alone acquiring 48 plots of land and two houses. The upcoming 10th anniversary celebration of Avenue Impact will further highlight the strategic partnership with Pelican Valley, providing a platform for the company to interact directly with potential investors and showcase its investment offerings.
The success of Pelican Valley’s diaspora engagement strategy is evident in the substantial investments secured from Nigerians living abroad. Dr. Adeyemo highlighted the significant appreciation in the value of Pelican’s two-bedroom apartments, which increased from N28 million to N42 million within a year. This remarkable growth not only demonstrates the profitability of investing in Pelican Valley’s projects but also underscores the trust that clients, particularly those in the diaspora, have placed in the brand. The company further enhances the investment potential of its properties by assisting clients in converting their homes into short-let apartments, generating steady rental income and ensuring long-term return on investment.
Pelican Valley’s commitment to engaging the diaspora community goes beyond simply attracting investment. It aims to foster a sense of belonging and connection among Nigerians living abroad, encouraging them to contribute to the development of their homeland. By showcasing the potential of the Nigerian real estate sector and offering attractive investment opportunities, Pelican Valley is playing a crucial role in bridging the gap between the diaspora and their country of origin. The company’s efforts align with the broader global trend of diaspora communities increasingly seeking ways to invest in their home countries, contributing not only to economic growth but also to social and cultural development.
The Nigerian government, through institutions such as the Nigerians in Diaspora Commission (NIDCOM), actively encourages and supports initiatives that promote diaspora investment. The presence of NIDCOM Chairperson, Abike Dabiri-Erewa, as the Special Guest of Honour at the upcoming Avenue Impact event reinforces the government’s commitment to facilitating diaspora engagement. Pelican Valley’s proactive approach to attracting diaspora investment aligns with this national objective and serves as a model for other companies seeking to tap into the immense potential of the Nigerian diaspora. The company’s success story highlights the significant contribution that diaspora investment can make to the Nigerian economy and its role in fostering sustainable development.
