Professor Ernest Yaw Tweneboah-Koduah’s appointment as the new Dean of the University of Ghana Business School (UGBS) signifies a pivotal moment in the institution’s trajectory. This appointment represents more than a simple changing of the guard; it symbolizes a shift in focus and priorities, highlighting the growing importance of marketing and entrepreneurship in contemporary business education. As the first Dean to hail from the Department of Marketing and Entrepreneurship, Professor Tweneboah-Koduah’s leadership is expected to usher in a new era for UGBS, one marked by a deeper integration of marketing principles and innovative thinking into the school’s curriculum and overall strategic direction. His selection also underscores the increasing recognition of marketing’s vital role not just within academia but also within the wider Ghanaian business landscape.
Professor Tweneboah-Koduah inherits a strong foundation built by his predecessor, Professor Justice Nyigmah Bawole, whose two terms as Dean saw significant strengthening of the school’s academic and administrative structures. This provides a solid platform for Professor Tweneboah-Koduah to build upon, allowing him to focus on further enhancing the school’s reputation and impact. His impressive academic credentials, coupled with his extensive experience within UGBS, make him uniquely qualified to lead the school into its next chapter. He brings with him a deep understanding of the institution’s strengths and challenges, having served the university for over 18 years in various capacities, including lecturer, administrator, and academic leader.
His journey within UGBS, starting with a BSc in Administration and an MPhil in Marketing from the University of Ghana before earning a PhD from London Metropolitan University, reflects a long-standing commitment to the institution and its mission. His tenure as head of the Department of Marketing and Entrepreneurship, not once but twice, demonstrates his leadership capabilities and his dedication to advancing the discipline. During his leadership, he implemented significant reforms that significantly enhanced the department’s research output and teaching quality. His involvement in coordinating various postgraduate programmes, such as the MA Marketing Strategy and Executive MBA, has further honed his understanding of the needs of today’s business students and the evolving demands of the marketplace.
Professor Tweneboah-Koduah’s scholarly contributions extend beyond the walls of UGBS. A recognized expert in social marketing and behavioral change, he has a prolific publication record, boasting over 50 peer-reviewed articles in international journals. This commitment to research and dissemination of knowledge underscores his dedication to advancing the field of marketing and informing practical applications in diverse contexts. His active participation on various key university committees highlights his commitment to the broader academic community and his willingness to contribute to the overall development of the university.
Beyond his academic pursuits, Professor Tweneboah-Koduah’s engagement in the wider community further demonstrates his well-rounded character and commitment to service. His role as an Elder in the Church of Pentecost and his membership on the Council of the Bible Society of Ghana, along with his involvement in other corporate and educational boards, speak to his leadership abilities and his dedication to making a positive impact beyond the academic realm. These experiences provide him with valuable insights into diverse perspectives and societal needs, which can inform his leadership approach at UGBS.
The appointment of Professor Tweneboah-Koduah is widely perceived as a strategic move to further integrate marketing and innovation into business education and policy within Ghana. This alignment with the evolving needs of the Ghanaian economy positions UGBS to play a more impactful role in shaping the future of business in the country. His leadership is expected to foster a more dynamic and responsive learning environment, equipping students with the skills and knowledge required to thrive in a rapidly changing global marketplace. This focus on innovation and market-driven strategies is crucial for UGBS to maintain its relevance and continue to produce graduates who can contribute meaningfully to Ghana’s economic growth and development. His combined academic expertise, leadership experience, and community engagement make him a well-suited leader to guide UGBS towards achieving its strategic goals and solidifying its position as a leading business school in Africa.
