PUBG MOBILE, a globally recognized mobile gaming platform, commemorated Eid al-Adha 2024 by extending a hand of generosity and festive cheer to the residents of Makoko, a vibrant waterfront community nestled in Lagos, Nigeria. This initiative, part of the company’s overarching “PUBG MOBILE Cares Nigeria” corporate social responsibility program, underscored their commitment to positively impacting communities beyond the digital realm of gaming. On Sunday, June 9th, the heart of Makoko, specifically the Apollo Community, transformed into a hub of shared joy and sustenance. Over 500 residents gathered under a spacious tent by the waterfront, where they were treated to freshly prepared lamb rice meals, a symbolic gesture of the Eid al-Adha spirit of sharing and compassion. The event served as a tangible expression of PUBG MOBILE’s dedication to fostering community spirit and providing much-needed support during this significant religious festival.
The driving force behind this initiative stemmed from PUBG MOBILE’s belief that their role extends beyond mere entertainment. Brian, the Head of Tencent Games (PUBG MOBILE’s publisher) in Sub-Saharan Africa, articulated this vision, emphasizing the company’s desire to actively engage with and uplift communities. He highlighted the significance of Eid al-Adha as a time of compassion and generosity, underscoring PUBG MOBILE’s pride in seizing this opportunity to give back to the vibrant community of Makoko. By providing sustenance and fostering a sense of togetherness, PUBG MOBILE aimed to demonstrate its commitment to social responsibility and resonate with the core values of the festival.
The Eid al-Adha celebration in Makoko was not solely a corporate endeavor; it was a collaborative effort that brought together various stakeholders, including local leaders, dedicated volunteers, and enthusiastic community members. This collaborative spirit ensured the smooth and respectful distribution of meals, fostering a sense of unity and shared purpose. Among the volunteers were local influencers and ardent fans of PUBG MOBILE, further highlighting the game’s deep-rooted connection with the community. This blend of corporate involvement, community participation, and influencer engagement created a powerful synergy, amplifying the impact of the initiative and solidifying PUBG MOBILE’s commitment to meaningful community engagement.
The impact of PUBG MOBILE’s Eid al-Adha initiative resonated deeply within the Makoko community, drawing expressions of gratitude and appreciation from its leaders. High Chief Orioye Jephtath Ogungbure, the esteemed head of the Makoko community, acknowledged the rarity of such genuine engagement from global brands, emphasizing the significance of this gesture, particularly during a festive season like Eid al-Adha. His heartfelt appreciation underscored the genuine connection forged between PUBG MOBILE and the community, highlighting the impact of their thoughtful and impactful event. The Chief’s blessings and prayers for PUBG MOBILE further cemented the positive relationship established through this initiative.
Further validation of the event’s success came from prominent figures within the community, including TikTok influencer and virtual gaming personality Patrick Okoro, widely known as “Priest.” Okoro, who actively participated as a volunteer, commended the meticulous organization of the outreach, praising the quality of the food provided and the respectful treatment accorded to the community members. His endorsement, as a respected figure within the virtual gaming and influencer spheres, highlighted the event’s positive impact and its resonance with key community members. This feedback served as a testament to PUBG MOBILE’s commitment to excellence and their genuine respect for the Makoko community.
PUBG MOBILE, co-developed by Lightspeed Studios of Tencent Games and KRAFTON, Inc., has experienced meteoric growth since its global release in March 2018. The game has become a global phenomenon, boasting a presence in over 200 markets, exceeding 1 billion downloads, and engaging over 50 million daily active users. This remarkable success story underscores the game’s widespread appeal and its ability to connect with diverse audiences worldwide. Building on this global reach, PUBG MOBILE is committed to leveraging its platform for positive social impact, as demonstrated by their “PUBG MOBILE Cares Nigeria” initiative. This commitment extends beyond one-off events, with the company expressing its intention to deepen its community engagement in Nigeria and forge stronger ties with local NGOs to facilitate meaningful corporate social responsibility activities in the future. This forward-looking approach reflects PUBG MOBILE’s dedication to making a lasting positive impact on communities around the world.
