The Sahara Group Foundation has launched an ambitious initiative, “Making A Difference Around Africa” (MADAA) Reloaded, designed to foster sustainable development across the continent by empowering innovative entrepreneurs. This revitalized program goes beyond simply recognizing talent; it aims to provide a comprehensive ecosystem of support, connecting entrepreneurs with crucial resources such as market access, cutting-edge technology, and expert business advisory services. The foundation believes that by nurturing these individuals and their ventures, they can unlock Africa’s vast potential for inclusive and sustainable growth, addressing critical challenges while simultaneously creating economic opportunities.
MADAA Reloaded signifies a deepened commitment to fostering “extrapreneurship” – a concept that highlights individuals driven not just by profit, but also by a profound desire to create positive social impact. The program seeks to identify and support entrepreneurs who leverage local resources and sustainable practices to address everyday challenges faced by communities across Africa. This focus on sustainability aligns with a growing global recognition of the interconnectedness between environmental protection and economic development. By encouraging businesses that prioritize environmental responsibility, Sahara Group Foundation aims to contribute to the long-term health and prosperity of the African continent.
The program represents a significant evolution from its initial iteration. The first round of MADAA applications revealed a wealth of entrepreneurial talent across Africa, highlighting the need for a more expansive and inclusive approach. MADAA Reloaded is designed to reach a broader spectrum of innovators, particularly those whose groundbreaking ideas have the potential to transform communities. The expanded scope and refined criteria reflect Sahara Group Foundation’s dedication to identifying and supporting the most promising ventures, regardless of their size or stage of development.
The application process for MADAA Reloaded extends until May 31, 2025, providing ample opportunity for aspiring entrepreneurs to participate. Successful applicants will gain access to a range of valuable resources, including expert mentorship, tailored business advisory services, and strategic exposure to potential investors and partners. This holistic support system is designed to equip entrepreneurs with the tools they need to navigate the complexities of the business world and thrive in a competitive landscape. The program emphasizes a long-term approach, providing ongoing support and guidance to ensure the sustained success of participating ventures.
The program is structured to deliver support in distinct phases. Shortlisting of applicants will commence in June 2025, followed by the official launch of the program in the third quarter of the year. Beyond the initial program period, Sahara Group Foundation is committed to fostering the long-term success of MADAA Reloaded participants. This includes providing continued visibility, mentorship opportunities, and access to other foundation initiatives, such as the Sahara Impact Fund. This fund will offer additional capital to help scale promising ventures, further amplifying their impact and reach.
Through MADAA Reloaded, Sahara Group Foundation aims to create a powerful network of entrepreneurs, investors, and business leaders, fostering collaboration and driving positive change across Africa. By connecting these key players, the program aims to facilitate access to capital, strategic partnerships, and invaluable market insights. This interconnected ecosystem will empower entrepreneurs to scale their impact, contributing to sustainable economic development and creating lasting social change. The ultimate goal is to empower these “extrapreneurs” to not only transform their own lives but also shape the future of Africa by building thriving, sustainable communities.
