Mr. Upjit Singh Sachdeva, known as “Jeety,” the CEO of the Jeety Conglomerate, has emerged as a significant contributor to Liberia’s economic and social development. His investments, particularly in the rubber sector, have not only revitalized a struggling industry but also created jobs and fostered community development. A recent visit by India’s Deputy Minister for External Affairs, Mr. Sevala Naik Mude, to Jeety Rubber LLC and the Salala Rubber Corporation (SRC) highlighted this impact. The tour showcased Jeety’s commitment to sustainable agriculture, job creation, and community empowerment, solidifying the growing economic partnership between India and Liberia.
The centerpiece of Jeety’s investment is the US$44.5 million Jeety Rubber Processing Plant, a state-of-the-art facility employing over 1,000 workers. This investment has significantly reduced unemployment in the region and contributed to Liberia’s economic growth. Beyond job creation, Jeety’s corporate social responsibility initiatives, including scholarships for local children, healthcare services, and infrastructure development, have been lauded by Mr. Mude as exemplary contributions to social development. These efforts demonstrate Jeety’s commitment to a holistic approach to business, where economic success is intertwined with community well-being.
Jeety’s acquisition of the 4,400-hectare SRC plantation, a significant rubber producer in Liberia, further exemplifies his commitment to revitalizing the sector. This acquisition, achieved after outbidding Firestone Liberia and a former Socfinaf Group shareholder, has added nearly 900 workers to Jeety’s workforce and expanded his company’s operations. The SRC, previously plagued by protests and accusations of poor labor practices and environmental damage, has been restored to full capacity under Jeety’s leadership. This turnaround not only boosts production but also addresses prior supply shortages that hindered Jeety Rubber LLC’s operations.
Beyond the rubber industry, Jeety’s philanthropic efforts extend to providing meals for inmates at the Monrovia Central Prison and the Kakata Prison, as well as contributing to the welfare of underprivileged Liberians, including children. His commitment to healthcare access is evident in the construction of a modern, 25-bedroom health facility in Weala. This clinic, equipped with advanced medical resources, provides vital healthcare services to thousands of residents in the area, further solidifying Jeety’s commitment to community well-being.
The visit by the Indian Deputy Minister underscores the growing economic ties between India and Liberia. Mr. Mude commended Jeety’s investments, not just as business ventures, but as vital contributions to Liberia’s growth, job creation, and community empowerment. He emphasized the importance of foreign direct investment in developing countries, particularly for long-term economic stability. Mr. Mude also urged continued adherence to environmentally friendly practices, ensuring that economic development goes hand-in-hand with environmental protection.
Jeety’s response reaffirmed his commitment to sustainable practices and his belief in the strong partnership between India and Liberia. He emphasized that responsible business practices are essential for both the success of his investments and the well-being of the communities he serves. Jeety’s actions demonstrate a model of responsible business leadership, combining economic development with social responsibility and environmental consciousness. His contributions have made a significant impact on Liberia’s economic and social landscape, strengthening ties between India and Liberia while improving the lives of local communities. He represents a positive example of how international investment can foster sustainable development and improve the lives of people in developing countries.
