In a recent episode of the widely-followed show “Rants, Bants, and Confession,” Ghanaian dancehall sensation Shatta Wale took the opportunity to share his unfiltered thoughts on the state of the music industry, particularly honing in on the trajectory of his fellow artist, Sarkodie. Shatta Wale began by praising Sarkodie’s hard work and commitment, positing that his efforts warranted a place on the international stage alongside global stars like Burna Boy and Wizkid. He recognized Sarkodie’s dedication to his craft and his contribution to the local music scene, suggesting that he has the potential to achieve significant international recognition.
However, amid his praise, Shatta Wale expressed a sense of disappointment regarding what he perceived as a misallocation of resources in Sarkodie’s career. He critiqued Sarkodie for what he viewed as a waste of investment, positing that the money and effort put into certain aspects of his career could have been better utilized in tangible business ventures, such as building shopping malls or filling stations. This sentiment highlights Shatta Wale’s belief that, despite exerting considerable effort, Sarkodie has not yet reached the status of his international counterparts, which he attributes to ineffective management and strategic planning.
Shatta Wale did not hold back on emphasizing that, despite Sarkodie’s extensive efforts, he remains eclipsed by artists like Burna Boy and Wizkid. He inferred that Sarkodie’s humility and willingness to be utilized by industry players may be factors that are hampering his rise in the global music scene. This remark suggests that a combination of talent, career management, and industry positioning are crucial for success in the competitive music environment, which has become increasingly saturated with emerging talent looking to carve their niche both locally and internationally.
To substantiate his viewpoint, Shatta Wale proposed that Ghanaian artists often lack a clear understanding of the music business, asserting that “artistes in Ghana don’t know they are doing business.” This statement points to a broader issue within the local music industry – the necessity for musicians to adopt a more business-savvy approach to their careers. The failure to recognize music as a commercial venture can result in missed opportunities and potential struggles in scaling their careers beyond national borders.
The discussion brings to light the distinction between artistry and the business acumen required to elevate an artist’s career. As music continues to evolve with digital advancements and global influences, Shatta Wale advocates for a shift in mindset among Ghanaian artists, urging them to treat their musical endeavors as serious business operations rather than merely creative pursuits. This shift could potentially pave the way for more Ghanaian artists to achieve international acclaim and commercial success, similar to that of their Nigerian counterparts.
In conclusion, Shatta Wale’s comments on Sarkodie and the state of the Ghanaian music industry transcend mere criticism; they serve as a clarion call for artists to recognize the importance of strategic planning, resource allocation, and business acumen. By adopting a more results-oriented approach to their careers, Ghanaian artists stand to benefit from the rich musical heritage and vibrant cultural scene of the country, positioning themselves favorably on the global stage and enhancing their opportunities for success. The dialogue ignited by Shatta Wale undoubtedly raises important questions about the future of the industry and the evolution of its artists amidst growing competition.
