Standard Chartered Bank has launched a global wealth campaign, “Now’s Your Time for Wealth,” aimed at attracting and engaging affluent clients. This initiative underscores the bank’s strategic focus on expanding its wealth management business by connecting corporate, institutional, and high-net-worth individuals to unique investment opportunities, primarily across Asia, Africa, and the Middle East. The campaign emphasizes the importance of timely action in achieving financial goals, positioning Standard Chartered as a partner that can help clients navigate the complexities of wealth creation, growth, preservation, and transfer.
The “Now’s Your Time for Wealth” campaign serves as a powerful platform to showcase Standard Chartered’s key strengths: its global network, deep expertise in wealth management, and diverse investment solutions. The campaign’s core message emphasizes the potential cost of inaction, suggesting that waiting could hinder clients from reaching their full wealth potential. This message creates a sense of urgency, encouraging clients to take proactive steps towards their financial aspirations. By highlighting the bank’s capabilities and resources, the campaign aims to instill confidence in clients seeking a reliable partner for their wealth journey.
Standard Chartered’s campaign targets specific affluent segments, including global Chinese and Indian entrepreneurs, as well as sophisticated investors. These groups represent a significant growth opportunity for the bank, given their increasing wealth and demand for specialized financial solutions. The campaign emphasizes the bank’s understanding of the unique needs and aspirations of these clients, offering tailored services and solutions that cater to their specific circumstances. This targeted approach allows Standard Chartered to resonate with its desired audience and establish itself as a preferred wealth management provider.
Ernest Adejumo, Head of Investment Advisory and Strategy at Standard Chartered, emphasizes the campaign’s role in reinforcing the bank’s dedication to supporting clients throughout their wealth journey. He highlights the bank’s diversified wealth solutions, robust digital capabilities, and comprehensive advisory framework as key enablers for client success. Adejumo stresses the importance of timely action in a rapidly evolving market, urging stakeholders to reassess their financial goals and take decisive steps towards achieving them. He reinforces the campaign’s call to action, emphasizing that building a secure financial future begins with the choices made today.
Joke Adu, Head of Corporate Affairs, Brand and Marketing at Standard Chartered, expresses enthusiasm for the campaign’s impact across the bank’s network. Adu emphasizes the campaign’s effectiveness in empowering clients to pursue their financial objectives. The campaign leverages compelling creative elements and client testimonials to narrate the Standard Chartered story, showcasing the bank’s role as a global connector that facilitates access to sustainable growth opportunities. Adu highlights the bank’s commitment to driving commerce and prosperity through its unique diversity, further strengthening its value proposition to affluent clients.
The “Now’s Your Time for Wealth” campaign reflects Standard Chartered’s broader commitment to personalized, data-driven client engagement. This approach allows the bank to develop a more holistic understanding of client needs and preferences, enabling the delivery of tailored solutions and advice. By emphasizing personalized service and data-driven insights, Standard Chartered aims to solidify its position as a leading international wealth manager, capable of meeting the evolving demands of affluent clients in a dynamic global market.
