Sterling Bank has unveiled a groundbreaking initiative, “AlwaysOn by Sterling,” integrated into their OneBank platform. This program offers eligible customers access to up to N1 million in additional funds monthly, even when their account balances are low. Launched on Workers’ Day 2025, this reflects Sterling Bank’s commitment to dismantling financial barriers and empowering Nigerians to navigate economic uncertainties with confidence. AlwaysOn functions as an exclusive, invitation-only feature for loyal OneBank users, providing advance funds for bill payments and other transactions, bypassing the complexities and delays often associated with traditional credit systems. This provides a seamless and readily available financial cushion for eligible customers.
This initiative is not merely about providing funds, but about fostering financial freedom and dignity. Sterling Bank aims to equip customers with the trust and resources to seize opportunities and face challenges head-on. It signifies a fundamental shift in the bank’s approach to customer support, moving beyond traditional banking services to become a proactive partner in their financial journeys. The bank envisions a dynamic financial ecosystem designed to empower individuals with ambition, drive, and aspirations, providing them with the necessary backing to pursue their goals without financial constraints. This proactive approach aims to cultivate a sense of trust and partnership between the bank and its customers, ensuring they feel supported in their financial endeavors.
AlwaysOn represents the latest chapter in Sterling Bank’s ongoing campaign to create a more equitable and responsive financial landscape. It builds upon previous initiatives, such as the Zero Transfer Fees program launched in April, which returned an estimated N13 billion to customers by eliminating transfer charges across the OneBank platform. This, coupled with the Free Bus Ride initiative, which provided free transportation for commuters during a period of economic hardship, underscores Sterling Bank’s people-centric approach to customer impact. These initiatives collectively showcase the bank’s commitment to alleviating financial burdens and improving the lives of everyday Nigerians. These efforts are enabled by SeaBaas, Nigeria’s first indigenous core banking platform, adopted by Sterling Bank to facilitate these innovative customer-centric initiatives.
Sterling Bank positions itself as an active participant in the economic lives of Nigerians, striving to remove barriers to financial progress. By eliminating transfer fees and now providing advance funds through AlwaysOn, the bank aims to empower customers to capitalize on opportunities as they arise. This reflects a dynamic and engaged approach to banking, moving beyond traditional services and acting as a supportive partner in the financial journeys of their customers. The bank’s proactive initiatives aim to foster a sense of shared success, with Sterling Bank actively contributing to the financial well-being of its customers. This collaborative approach distinguishes Sterling Bank as a forward-thinking institution committed to empowering individuals and fostering economic growth.
The bank’s actions have garnered widespread public acclaim and national recognition for their innovative approach to corporate citizenship. Key figures across various sectors have endorsed Sterling Bank’s commitment to redefining financial services, inspiring other institutions to emulate their customer-centric approach. This positive reception reinforces the bank’s position as a leader in the Nigerian financial landscape and highlights the impact of their initiatives on the lives of ordinary citizens. The bank’s proactive engagement and dedication to customer well-being have set a new standard for corporate social responsibility, prompting a broader shift towards more inclusive and impactful financial practices within the industry.
Nigerians are encouraged to join the waitlist for the AlwaysOn program, which opens later this month. Eligible customers will gain access to up to N1 million in relief advances, providing a crucial financial safety net and empowering them to navigate economic challenges with greater confidence. This initiative underscores Sterling Bank’s commitment to fostering financial inclusion and supporting the aspirations of its customers. By providing timely financial assistance, AlwaysOn aims to empower individuals to overcome financial hurdles and pursue their goals with greater resilience. This initiative reflects a significant step towards creating a more equitable and opportunity-rich financial landscape in Nigeria, enabling greater economic participation and fostering individual empowerment.
