Ghana’s vibrant cultural landscape is set to ignite once more with the return of Guinness Accravaganza, the nation’s premier pop-culture festival. Scheduled for Saturday, 29th March 2024, at Ghud Park near Accra Mall, the fifth edition of this highly anticipated event, aptly dubbed the “Smoooth” Edition, promises an unparalleled experience for over 3,000 attendees. This year’s festival marks a significant milestone, offering attendees the exclusive first taste of Guinness Smooth, a brand-new variant of the iconic Guinness stout, further solidifying the partnership between Guinness Ghana and the festival organizers. Building on the success of previous editions, Accravaganza 2024 aims to elevate the festival experience to new heights, solidifying its position as a cornerstone of Ghana’s entertainment calendar.
The collaboration between Guinness and Buzz Africa, the creative powerhouse behind Accravaganza, has been instrumental in the festival’s growth and evolution. Faith Katua, Business Manager at Buzz Africa, emphasizes the significance of this partnership, highlighting the unique opportunity for festival-goers to be the first in Ghana to experience the new Guinness Smooth. This exclusive preview underscores Accravaganza’s commitment to providing cutting-edge experiences and showcasing the latest innovations in the beverage industry, adding another layer of excitement to the already vibrant festival atmosphere. The synergy between Guinness and Buzz Africa ensures that Accravaganza remains at the forefront of Ghana’s cultural scene.
As a quarterly celebration of Ghanaian creativity, Accravaganza has consistently showcased the nation’s dynamic artistic landscape. This year’s edition continues that tradition, bringing together a stellar lineup of Ghana’s leading musicians, DJs, artists, and fashion icons. The festival provides a platform for both established and emerging talents, fostering a vibrant exchange of creative energy and celebrating the richness of Ghanaian popular culture. Accravaganza’s dedication to showcasing diverse artistic expressions has solidified its reputation as a catalyst for cultural growth and innovation within Ghana.
The 2024 edition boasts a star-studded musical lineup featuring some of Ghana’s hottest acts, including Stonebwoy, Joey B, Arathejay, Alor G, La Même Gang, and Lali x Lola. These artists represent a diverse range of musical genres, ensuring a dynamic and captivating experience for all attendees. Complementing the musical performances will be Accra’s most sought-after DJs and MCs, such as DredW, Kojo Manuel, DJ Lord, DJ Justice, Mercury Quaye, Michael Nikols, Mz Orztin, and Sleek DJ, who will keep the energy high and the crowd moving throughout the festival. The carefully curated selection of performers reflects Accravaganza’s commitment to delivering a world-class entertainment experience.
Beyond the music, Accravaganza offers a multifaceted experience that encompasses art, fashion, and a vibrant celebration of Ghanaian culture. The festival provides a platform for artists and designers to showcase their work, creating a dynamic and immersive environment for attendees to explore and engage with. From fashion installations to live art demonstrations, Accravaganza fosters a sense of community and celebrates the diverse creative expressions that define Ghanaian identity. The festival’s dedication to showcasing a wide range of artistic disciplines makes it a truly unique and enriching experience.
With its expanded lineup, enhanced experiences, and the exclusive introduction of Guinness Smooth, the “Smoooth” Edition of Guinness Accravaganza promises to surpass all previous iterations. Pre-sale tickets are available now at Accravaganza.com, offering a 50% discount for early bird purchasers. This incentivizes early booking and ensures that attendees can secure their place at this highly anticipated event. Organized by Buzz Activate, a leading force in live entertainment and experiential marketing across Africa, Guinness Accravaganza is poised to deliver an unforgettable celebration of Ghanaian culture and creativity. The festival’s growing reputation and its commitment to innovation solidify its position as a must-attend event on Ghana’s social calendar.
