SystemSpecs Rebrands Deelaa to Whatadeal, Ushering in a New Era of Digital Commerce in Africa
SystemSpecs Holdings Ltd, a prominent player in the African fintech landscape, has unveiled its ambitious foray into the digital commerce arena with the rebranding of its subsidiary, Deelaa, to Whatadeal. This strategic move marks a significant step in the company’s evolution, transforming Whatadeal into a comprehensive platform encompassing travel, events, and e-commerce, catering to the burgeoning demand for integrated digital services across the continent. The launch event, held in Lagos, showcased SystemSpecs’ unwavering commitment to innovation and customer-centric solutions, promising a seamless and value-driven experience for users.
The rebranding of Deelaa to Whatadeal signifies more than a mere name change; it represents a fundamental shift in the platform’s scope and capabilities. This transformation is underpinned by SystemSpecs’ acquisition of Knit Technologies, a move that seamlessly integrates cutting-edge technology and industry expertise into Whatadeal, positioning it as a key player within the SystemSpecs portfolio of subsidiaries. Whatadeal aims to become the go-to destination for consumers seeking the best deals, whether for event tickets, travel arrangements, or online shopping. The platform’s ambition extends beyond facilitating transactions to fostering an ecosystem of engagement, trust, and enduring value for its customers.
John Obaro, Group Managing Director of SystemSpecs, emphasized the company’s dedication to technological advancement and customer empowerment. He highlighted the transformative nature of Whatadeal, positioning it as a dynamic ecosystem designed to deliver unparalleled value and create memorable experiences. Obaro underscored the platform’s commitment to providing a one-stop solution for all travel, event, and e-commerce needs, revealing ongoing discussions with key players in the travel industry to curate exceptional travel experiences across Nigeria. This strategic focus on partnerships further solidifies Whatadeal’s commitment to delivering comprehensive and high-quality services.
Originally launched in 2022 as Deelaa, the platform primarily focused on e-ticketing and marketplace services for both businesses and consumers. The evolution to Whatadeal reflects a proactive response to evolving market dynamics, offering a more integrated and comprehensive solution that encompasses flight bookings, event ticketing, and online shopping. This expansion aligns with the growing demand for seamless digital experiences, providing users with a single platform to access a wide range of services. The integration of Remita, SystemSpecs’ acclaimed electronic payment and collection system, further strengthens Whatadeal’s infrastructure, leveraging the robust technology that powered Nigeria’s Treasury Single Account initiative, a testament to its reliability and scalability.
Leading the charge for Whatadeal is Fela Bank-Olemoh, a seasoned veteran with over two decades of experience at SystemSpecs. His extensive background in technology, marketing, and public service, including founding a leading sports marketing firm and serving in key advisory roles within the Lagos State government and the Nigerian presidency, positions him ideally to steer Whatadeal towards its ambitious goals. Bank-Olemoh’s leadership embodies the platform’s core ethos: to provide effortless access to exceptional experiences and valuable offers.
Bank-Olemoh articulated Whatadeal’s commitment to delivering an intuitive and rewarding experience for users, emphasizing the importance of seamless transactions and consistent excellence. He reiterated the platform’s mission to cultivate an ecosystem that goes beyond mere deal facilitation, focusing on building trust and providing enduring value. Whether users are planning a trip, attending an event, or simply shopping online, Whatadeal aims to provide a user-friendly platform that consistently delivers on its promise of exceptional value and seamless transactions. This commitment to customer experience positions Whatadeal as a strong contender in the rapidly evolving African digital commerce landscape.
SystemSpecs envisions Whatadeal as the premier one-stop platform for African consumers, seamlessly integrating convenience with competitive offerings. The fusion of Knit Technologies’ innovative solutions and Remita’s robust payment infrastructure provides a strong foundation for Whatadeal’s success, positioning it to redefine digital commerce across the continent. By leveraging these strengths and focusing on customer-centric solutions, Whatadeal is poised to capture a significant share of the growing African digital market. This strategic move by SystemSpecs not only strengthens its own portfolio but also contributes to the ongoing digital transformation of the African economy. The launch of Whatadeal marks a significant milestone in the evolution of digital commerce in Africa, promising a more integrated, convenient, and value-driven experience for consumers.
