T2 Mobile, formerly known as 9mobile, is embarking on an ambitious transformation journey to revitalize its position in Nigeria’s intensely competitive telecommunications market. The company recently unveiled a comprehensive four-stage revival plan encompassing stabilization, modernization, transformation, and growth, aiming to reposition itself as the nation’s “Digital Lifestyle Partner.” This strategic shift comes as T2 grapples with a subscriber base that has dwindled to under three million. A cornerstone of this ambitious plan is a multi-million dollar partnership with India’s Knot Solutions to overhaul T2’s core business and operations systems. This collaboration, announced at the prestigious Gitex Nigeria conference, represents a crucial step towards achieving the company’s ambitious goals.
The partnership with Knot Solutions complements a separate multi-million dollar agreement with Huawei, focused on upgrading T2’s core network infrastructure. While Huawei concentrates on bolstering network coverage, enhancing data speeds, and ensuring service reliability, Knot Solutions will spearhead the modernization of the digital backbone that underpins crucial functions such as billing, customer engagement, and data analytics. This dual-pronged approach underscores T2’s commitment to a holistic transformation, addressing both the network infrastructure and the supporting digital systems.
This modernization initiative is more than a simple system upgrade; it signifies a fundamental shift in how T2 interacts with its customers. The new system will empower T2 to implement real-time billing, offer highly personalized data and lifestyle bundles, and introduce self-service applications that grant subscribers greater control over their services. Advanced analytics and automation capabilities will provide the company with a comprehensive understanding of its customer base, enabling faster service resolution and the delivery of tailor-made offers. This customer-centric approach is the driving force behind T2’s transformation, aiming to provide a seamless and personalized digital experience.
The collaboration with Knot Solutions is particularly significant in the context of the evolving African telecom landscape. Sumanth Konuru, CEO of Knot Solutions, emphasizes the crucial role of modernizing Business Support Systems (BSS) and Operations Support Systems (OSS) in driving this transformation. By leveraging Knot Solutions’ flagship cloud-native platform, RaptrDXP™, T2 aims to transcend traditional, rigid service models and embrace a dynamic, hyper-personalized ecosystem. This transition reflects a broader trend in the industry toward greater agility and customer-centricity.
T2’s ambition extends beyond mere technological enhancements; the company envisions itself as a comprehensive platform offering a diverse array of services, encompassing financial services, entertainment, education, cloud tools, and smart lifestyle offerings. This signifies a significant departure from its traditional role as a voice and data provider. The transformation underscores T2’s commitment to becoming an integral part of its customers’ digital lives, providing a one-stop shop for a wide range of services.
Furthermore, these strategic partnerships signal renewed investor confidence in Nigeria’s burgeoning digital economy, despite the persistent challenges in the broader business environment. T2’s Chairman, Thomas Etuh, has successfully rallied investors behind a long-term vision for Nigeria’s growth, recognizing the growing demand for faster, more intelligent, and intuitive digital services. This investment in T2 reflects a belief in the transformative power of technology and its potential to drive economic growth in Nigeria. T2 aims to play a vital role in this transformation by creating an ecosystem where connectivity unlocks a world of possibilities across various sectors, from entertainment and education to commerce and financial empowerment. This vision aligns with broader national objectives of leveraging technology to drive development and improve the lives of Nigerians.
