Abigail Afi Gbadago, a prominent Senior Associate of Partnerships and Tech at the West and North Africa Hub (WNAH) – HOT, advocates for the increased awareness and adoption of Ghanaian domain names. During a panel discussion at the Ghana Domain Name Systems (DNS) Forum 2024, which focused on the theme “Transforming Ghana’s Digital Frontier: Enhancing DNS Resilience and Capability,” Gbadago underscored the critical need for enhanced registration with Ghana’s Domain Name Registry (GDNR). She emphasized that the GDNR, established under the Electronic Transactions Act (ETA) of 2008, is the sole entity authorized to administer the .GH domain name space. Its responsibilities include managing registrar licensing and accreditation while fostering the growth of the .GH domain, which is integral to both businesses and personal identity in the increasingly digital world.
During her remarks, Gbadago expressed her belief in the significance of building a robust digital presence for Ghana as other nations advance their digital branding strategies. With her extensive technical knowledge and experience at various tech events, she is passionate about disseminating the benefits of adopting Ghanaian domain names. Gbadago stressed that as more countries strive to establish their digital footprints, it remains crucial for Ghana to promote local domain extensions such as .com.gh and .gh. She has taken on a personal commitment to volunteering in efforts to raise awareness about these domain names and their relevance in building a distinct online identity for Ghana.
Gbadago pointed out a variety of compelling reasons why transforming the approach to domain names is imperative for Ghana. One of her main arguments is that a Ghanaian domain name enhances the country’s visibility on the global stage while promoting national branding efforts. According to her, a distinctive digital identity allows businesses, organizations, and individuals to represent their national character online, reinforcing a sense of belonging and identity. The emphasis on promoting national identity through Ghanaian domain names also connects with her larger vision of establishing a cohesive digital ecosystem that welcomes local users while showcasing Ghana’s unique cultural and professional offerings.
In addition to national identity, Gbadago highlighted the significant economic implications that arise through the registration of .gh domains. She indicated that by adopting these local domain names, individuals and businesses contribute to government policies aimed at fortifying a digital identity that resonates with the nation’s brand. Straying away from generic domain names not only strengthens local businesses but also fosters local digital infrastructure, which is vital for Ghana’s overall digital evolution. The establishment of a national presence online provides opportunities for business growth and international partnerships that can further elevate Ghana’s economic standing.
Ghana offers various domain name extensions designed to cater to specific sectors. These include .com.gh for commercial entities, .org.gh for non-profit organizations, .edu.gh for educational institutions, and .gov.gh for governmental entities. Through these specific domain categories, Gbadago envisions a more structured and cohesive digital environment that encourages organizations to relate their output and identity closely to the Ghanaian narrative. By promoting the use of these localized domain names, Gbadago believes that there can be a more pronounced representation of Ghana’s vibrancy and creativity online.
Ultimately, Gbadago’s plea for the widespread adoption of Ghanaian domain names dovetails with the country’s ongoing commitment to enhancing its digital landscape. As Ghana emerges as a digital frontier in Africa, her advocacy reflects a broader ambition to enhance the nation’s online visibility, support local economy, and establish a unique digital identity anchored in national pride. Gbadago’s insights and efforts at the DNS Forum are instrumental in educating stakeholders about the value of local domains, serving as a clarion call for Ghana to seize the opportunity for digital growth amidst a rapidly evolving global landscape.
