Paragraph 1: Challenging the Narrative of Neglect in Ghana’s Creative Arts Industry
Dr. Richmond Yeboah, a governance and development expert and lecturer at Cape Coast Technical University, has countered the prevailing notion that Ghana has historically prioritized tourism development to the detriment of the creative arts. He argues that the appointment of individuals with creative arts backgrounds to ministerial positions in both past and present governments contradicts this claim. Citing the appointment of Okraku Mante in the previous government, Dr. Yeboah emphasizes that the creative arts have not been abandoned, although he acknowledges the need for more strategic prioritization and vision within the sector.
Paragraph 2: Misguided Priorities and the Illusion of Neglect
While refuting claims of outright neglect, Dr. Yeboah concedes that Ghana’s approach to both tourism and the creative arts has been hampered by a lack of clear direction and well-defined objectives. He points to an overemphasis on marketing initiatives like "Year of Return" and "Beyond the Return" at the expense of product development. These promotional campaigns, while valuable, do not address the fundamental need for creating compelling new attractions and experiences that can sustain long-term growth and diversification within the tourism sector. This imbalance, according to Dr. Yeboah, creates a perception that the creative arts are being sidelined, even though the intention may not be outright neglect.
Paragraph 3: The Urgency of Product Development and Diversification
Dr. Yeboah underscores the urgent need for Ghana to shift its focus from marketing to product development. He criticizes the lack of new attractions beyond established sites like the Cape Coast Castle, arguing that this failure to diversify tourism offerings has limited the country’s potential. He stresses that resources should be directed toward creating unique experiences that complement existing historical and cultural landmarks, enriching the overall tourist experience and driving further growth within the tourism and related creative arts sectors.
Paragraph 4: Learning from New Orleans: A Model for Synergistic Growth
To illustrate the potential for synergistic growth between tourism and the creative arts, Dr. Yeboah cites the example of New Orleans. Despite a relatively small population, New Orleans attracts millions of visitors annually, demonstrating the power of event creation and vibrant cultural experiences to drive tourism. He suggests that Ghana can learn from New Orleans’ success in cultivating a lively and engaging atmosphere that appeals to a broad range of visitors. Replicating this model, with a focus on developing unique events and experiences, could significantly enhance Ghana’s tourism appeal.
Paragraph 5: A Call to Action for the Ministry of Tourism and Creative Arts
Dr. Yeboah challenges the Ministry of Tourism and Creative Arts to prioritize product development and event creation. He acknowledges existing initiatives like Chale Wote Street Art Festival and "December in Ghana" but urges the ministry to explore new avenues for attracting visitors and boosting the creative arts sector. He poses the question: What more can be done to leverage Ghana’s rich cultural heritage and creative potential to drive national development? This call to action emphasizes the need for proactive and innovative strategies that move beyond existing programs.
Paragraph 6: The Broader Impact on Sustainable Development
Finally, Dr. Yeboah reminds stakeholders of the multifaceted benefits that a thriving tourism and creative arts sector can bring to Ghana. He emphasizes the economic, social, and environmental dimensions of these industries, highlighting their potential to contribute to the achievement of the Sustainable Development Goals. By fostering sustainable practices and investing in product development, Ghana can maximize the positive impact of these sectors while ensuring the long-term preservation of its cultural and natural heritage. This holistic approach recognizes the interconnectedness of tourism, the creative arts, and sustainable development goals, advocating for a synergistic approach that benefits the country as a whole.
