The United Bank for Africa (UBA) has embarked on its fifth annual Supersavers Promo, a testament to the institution’s commitment to fostering a savings culture and promoting financial inclusion across Nigeria. The nine-month campaign, spanning from September 2025 to May 2026, offers a substantial N150 million prize pool, incentivizing both existing and potential customers to embrace saving habits and achieve their financial aspirations. Launched at the UBA headquarters with key executives and regulatory representatives in attendance, the initiative underscores the bank’s dedication to empowering individuals and contributing to the nation’s economic growth. The promo’s core focus is on encouraging regular savings as a pathway to financial security and prosperity.
The significance of savings in individual financial planning and national economic development was emphasized by UBA’s Group Deputy Managing Director, Chukwuma Nweke. He highlighted the critical role of savings in enabling individuals to meet future needs, such as education, housing, and business ventures. UBA’s diverse suite of savings products aims to cater to these various financial goals, providing a secure and accessible platform for individuals to build their financial future. The Supersavers Promo further strengthens this objective by rewarding savers and promoting the adoption of consistent savings practices. This, in turn, contributes to the availability of long-term funds for lending, supporting businesses, infrastructure development, and ultimately fueling the national economy.
Shamsideen Fashola, the Group Head of Retail and Digital Banking, provided further details on the promo’s mechanics and its evolution over the past five years. The primary objective has consistently been to incentivize savings and extend financial services to underserved communities. The previous year’s promo, coinciding with UBA’s 75th anniversary, saw thousands of customers rewarded, demonstrating the bank’s commitment to its customer base. For this year’s promo, participants need to maintain a minimum balance of N5,000 in their ‘Bumpa’ accounts and N10,000 in other savings accounts to qualify for the draw. The frequency of deposits directly influences the chances of winning, encouraging regular and consistent saving habits.
UBA’s commitment to reaching a wider audience is evident in its comprehensive outreach strategy, which includes activations across various locations such as markets, bus parks, campuses, and rural villages. Leveraging its extensive branch network spanning both urban and rural areas, UBA aims to engage with a diverse demographic, promoting financial literacy and access to banking services. This approach aligns with the bank’s overarching goal of financial inclusion, ensuring that individuals across the nation have the opportunity to participate in the formal financial system.
The emphasis on financial inclusion was further reiterated by Alero Ladipo, the Group Head of Marketing and Corporate Communications. She highlighted the promo’s role in empowering Nigerians, fostering financial independence, and providing access to secure banking solutions. Through this initiative, UBA seeks to address the existing gap in financial inclusion and equip citizens with the tools and knowledge necessary to manage their finances effectively. The Supersavers Promo serves as a platform not only to reward savers but also to educate and empower them on the benefits of sound financial practices.
In conclusion, the UBA Supersavers Promo represents a multifaceted initiative that addresses individual financial aspirations, promotes nationwide financial inclusion, and contributes to the overall economic growth of Nigeria. By incentivizing savings, the promo encourages responsible financial behavior, empowers individuals to achieve their goals, and creates a sustainable source of funds for lending and investment. UBA’s commitment to reaching diverse communities through its extensive outreach program ensures that the benefits of financial inclusion are accessible to all, fostering a more financially secure and prosperous future for the nation. The promo’s focus on consistent saving habits cultivates a culture of financial responsibility, laying the foundation for individual financial independence and national economic development.
