Union Bank of Nigeria’s Save and Win Palli Promo, a nationwide initiative designed to encourage saving habits and provide financial relief, recently concluded its fourth edition with a grand finale event held at the bank’s head office in Lagos. Three lucky customers, representing different regions of the country, emerged victorious, each receiving a substantial cash prize of N5 million. The winners, Abubakar Sadiq Isah from Zaria Branch (North), Atilabor Friday from Sapele Branch (South-South), and Oluranti Ogunluyi from Ilaro Branch (South-West), were selected through a transparent, electronically supervised draw overseen by regulatory authorities, ensuring fairness and integrity in the selection process. This culminating event marked a significant milestone in the promo’s history, adding to the impressive cumulative impact achieved over its four editions.
Since its inception, the Save and Win Palli Promo has become a cornerstone of Union Bank’s customer engagement strategy, distributing over N330 million in cash and various gift prizes. This substantial investment has positively touched the lives of more than 5,000 customers across Nigeria, demonstrating the bank’s commitment to financial inclusion and community empowerment. The promo’s structure, which rewards customers for actively saving, directly promotes financial literacy and encourages responsible money management. By offering both immediate rewards and the long-term benefits of a growing savings account, the initiative fosters a positive cycle of financial growth for participants. The impact extends beyond individual beneficiaries, contributing to a broader culture of saving within the communities Union Bank serves.
The fourth edition of the promo, which ran from December 2024 to May 2025, saw an even greater reach, rewarding over 3,000 customers with a combined prize pool exceeding N131 million. The diverse range of prizes, including motorcycles, tricycles, fuel vouchers, and cash awards, catered to the varying needs and aspirations of the bank’s customer base. The inclusion of practical items like transportation and fuel vouchers acknowledges the everyday economic challenges faced by many Nigerians, further emphasizing the promo’s focus on tangible support and financial relief. This targeted approach strengthens the bank’s connection with its customers, reinforcing its position as a trusted partner in their financial journeys.
Union Bank leadership has emphasized the strategic importance of the Save and Win Palli Promo within the bank’s overall mission. Vivian Imoh-Ita, Head of Retail and SME Business, highlighted the promo’s significant role in enriching the lives of thousands, providing crucial financial relief, and rewarding diligent savers. This statement underscores the bank’s dedication to empowering customers to achieve their financial goals, reflecting a customer-centric approach that goes beyond traditional banking services. The promo serves as a tangible manifestation of this commitment, translating the bank’s values into direct benefits for its customers.
Furthermore, Olufunmilola Aluko, Chief Brand and Marketing Officer, emphasized the broader impact of the bank’s targeted savings initiatives. Aluko noted the significant boost in savings culture observed among customers, attributing this positive trend to the promo’s incentivized saving model. This shift towards increased saving habits empowers individuals to pursue their financial aspirations and build a more secure future. Moreover, the promo’s innovative structure actively cushions the impact of economic challenges, fostering responsible financial habits that contribute to long-term financial stability.
Looking ahead, Union Bank has reaffirmed its commitment to nurturing customer growth and extending robust financial support nationwide. The success of the Save and Win Palli Promo serves as a testament to the bank’s dedication to innovative financial solutions that empower individuals and communities. By continuing to develop and implement such initiatives, Union Bank aims to foster sustainable wealth creation across Nigeria, strengthening its role as a key player in the nation’s economic development. The bank’s ongoing dedication reinforces its commitment to not just serving its customers but also actively contributing to their financial well-being and overall prosperity.
