Unity Bank Plc recently hosted a significant capacity-building workshop aimed at empowering women entrepreneurs by enhancing their digital marketing skills. Themed “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies,” the event attracted participants from diverse sectors, all eager to learn essential skills that would help them succeed in the ever-evolving digital economy. The workshop underscored the bank’s commitment to fostering a conducive environment for female entrepreneurs, recognizing their unique challenges and the opportunities that digital platforms present for business growth.
This workshop featured distinguished speakers who shared valuable insights on digital marketing strategies and the transformative power of artificial intelligence in business. Keynote addresses were made by notable figures like Opeyemi Ojesina, Chief Executive Officer of Jesshill Consulting; Nkechinyere Ojiego, General Manager of Simba Group; and Adenike Abimbola, Divisional Head of Retail and SME Banking at Unity Bank. Each speaker emphasized the significance of leveraging digital platforms not only to expand market reach but also to enhance operational efficiencies and improve customer engagement. Their guidance aimed to equip the participants with the tools necessary to navigate and compete in today’s digital landscape effectively.
Adenike Abimbola highlighted the pressing need for capacity-building initiatives targeted at women entrepreneurs, noting that more than 70% of this demographic in Nigeria actively seek such opportunities. She reaffirmed Unity Bank’s dedication to empowering women in business, promoting collaboration, and fostering environments that support female-led ventures. The bank’s ongoing efforts reflect a broader commitment to gender equality in entrepreneurship, which is crucial for the overall economic development of the country.
Participants at the workshop shared their enthusiasm about learning and the prospective impact on their businesses. One attendee, Yetunde Adeniran, expressed her excitement about incorporating digital technology into her business practices following the event. She specifically praised Unity Bank’s Yanga Account, which is tailored for small business owners and provides specialized financial solutions intended to support their growth and sustainability. This account exemplifies Unity Bank’s strategy of creating financial products that align with the specific needs of women entrepreneurs.
Unity Bank’s leadership emphasized that the workshop was just one component of their overarching mission to empower women entrepreneurs. The bank pledged to continue providing essential resources, financial tools, and educational opportunities that promote sustainable growth in a competitive market. Their commitment to capacity-building for female entrepreneurs highlights an essential aspect of modern banking, which seeks to engage with customers beyond traditional financial services by offering comprehensive support for business advancement.
In addition to these empowering initiatives, Unity Bank has also been actively rewarding its loyal customer base, as evidenced by recent reports indicating that over 40 customers received more than N4 million in cash rewards through the bank’s ongoing loyalty promotion. This initiative further reinforces Unity Bank’s commitment not only to financial empowerment but also to fostering lasting relationships with its customers, thereby creating a robust support system for entrepreneurs and small business owners in Nigeria. Through workshops, tailored financial products, and customer rewards, Unity Bank is carving out a distinct path for women entrepreneurs in the digital age.
