Visa Appoints Seasoned Executive to Lead Central and Eastern Europe, Middle East, and Africa Region
Visa Inc., a global leader in digital payments, has announced the appointment of Tareq Muhmood as Regional President for Central and Eastern Europe, the Middle East, and Africa (CEMEA). This strategic move underscores Visa’s commitment to strengthening its presence and driving growth across the 86 diverse markets within this rapidly evolving region. Muhmood’s extensive experience in banking, payments, and technology uniquely positions him to navigate the complexities of this dynamic landscape and lead Visa’s expansion efforts. He takes the helm from Andrew Torre, who transitioned to lead Visa’s burgeoning Value-Added Services division.
Muhmood’s mandate encompasses overseeing operations for a vast network of over 1,800 clients, supported by 23 local offices. The CEMEA region presents both significant opportunities and challenges, characterized by rapid digital transformation, increasing demand for innovative payment solutions, and varying levels of financial inclusion. Muhmood’s deep understanding of these intricacies, coupled with his global perspective gained from working across 13 countries, makes him ideally suited to lead Visa’s strategic initiatives in this crucial region. He will be based in Dubai, reporting directly to Oliver Jenkyn, Visa’s Group President, Global Markets.
Muhmood’s appointment reflects Visa’s recognition of the CEMEA region’s immense potential. With a blend of emerging and established economies, the region presents a fertile ground for expanding digital payment adoption. Muhmood’s prior role as Head of Value-Added Services for Visa Europe provided him with valuable insights into the evolving needs of clients and consumers, preparing him to spearhead Visa’s growth trajectory in the CEMEA region. His appointment also highlights the importance of leadership continuity, building upon the foundation laid by his predecessor and ensuring a seamless transition.
Muhmood brings a wealth of experience to his new role. Having held senior positions at prominent financial institutions such as Ahli United Bank, ANZ, and HSBC, he has developed a keen understanding of the intricacies of the financial services landscape. His career trajectory, spanning over three decades, has exposed him to diverse markets and cultures, equipping him with the cross-cultural sensitivity and adaptability essential for navigating the diverse landscape of the CEMEA region. His expertise in both traditional banking and emerging fintech solutions positions him as a pivotal leader in driving innovation and shaping the future of digital payments in the region.
Muhmood’s leadership philosophy emphasizes collaboration and partnership. He is committed to working closely with Visa’s clients, partners, and governments across the CEMEA region to foster shared growth and expand access to digital financial services. He aims to build on the momentum Visa has already achieved in the region, accelerating the adoption of digital payments among consumers, businesses, and governments. His vision aligns seamlessly with Visa’s broader mission of connecting the world through innovative, reliable, and secure digital payment networks.
The CEMEA region represents a tapestry of diverse markets, each with its unique set of opportunities and challenges. Muhmood’s appointment as Regional President signifies Visa’s dedication to understanding and addressing these nuances. He is poised to leverage his extensive experience and global perspective to tailor Visa’s strategies to the specific needs of each market, driving financial inclusion and fostering economic growth. Under Muhmood’s leadership, Visa is well-positioned to further solidify its position as a leading force in shaping the future of digital payments across the CEMEA region.
