Wema Bank, a prominent Nigerian financial institution, celebrated Women’s Month in March 2025 by distributing N11 million to 131 women across the country through its 5 for 5 Promo. This initiative, established in 2021, serves as a platform to reward customer loyalty and engagement with the bank’s products and services. The promo has a history of substantial disbursement, having distributed over N150 million to 2,378 Nigerians across various regions in its initial three seasons. Since the commencement of the new season in October 2024, the bank has further distributed over N50 million through daily, weekly, and monthly draws. The March draw, however, held a special significance as it exclusively rewarded women, aligning with the bank’s commitment to empowering women and acknowledging their contributions to society.
The draw ceremony, hosted in Aba, Nigeria, saw the distribution of the N11 million cash prize among the 131 female winners. Among the recipients were three grand prize winners: Ogechukwu Ani from Aba, Vanessa Ogbonna from Lagos, and Mubarakaht Alowonle from Bodija, each receiving N1 million. Further prizes included N250,000 each for eight domiciliary account holders, N100,000 each for 40 women, and N25,000 each for 80 women. This distribution ensured a widespread impact, reaching women from different financial backgrounds and across various geographical locations. The substantial cash prizes aimed to provide financial support and empower these women to pursue their goals and aspirations.
Moruf Oseni, the Managing Director/Chief Executive Officer of Wema Bank, congratulated the winners and emphasized the bank’s dedication to empowering women. He highlighted Wema Bank’s longstanding commitment to financial inclusion and empowerment, tracing it back to the bank’s inception in 1945. He stressed the bank’s recognition of the gender equality gap and its deliberate efforts to create tailored opportunities for women. This commitment is exemplified by SARA by Wema, a women-focused proposition, along with a range of customized solutions and initiatives designed specifically for women. The 5 for 5 Promo’s focus on women during Women’s Month further underscores this commitment, aiming to provide tangible support and celebrate the achievements of Nigerian women.
Oseni further elaborated on the bank’s philosophy of empowerment, emphasizing that it is not a one-size-fits-all approach. Recognizing the unique challenges and opportunities faced by women, Wema Bank strives to develop solutions that cater specifically to their needs. SARA by Wema, the bank’s flagship program for women, offers a comprehensive suite of financial services and resources designed to empower women in their personal and professional lives. Through tailored financial products, mentorship programs, and networking opportunities, SARA by Wema seeks to bridge the gender gap and create a more inclusive financial ecosystem for women. The Women’s Month draw served as a practical demonstration of this commitment, translating the bank’s overarching philosophy into tangible benefits for Nigerian women.
The 5 for 5 Promo, in its various iterations, serves as a vehicle for Wema Bank to engage with its customers, reward their loyalty, and reinforce its brand image. By strategically aligning the March draw with Women’s Month, the bank amplified its message of empowerment and solidified its position as a champion for women’s financial inclusion. The promo also serves as a platform to showcase the bank’s diverse product offerings and attract new customers. By highlighting the benefits of being a Wema Bank customer, the promo incentivizes engagement and strengthens the bank’s relationship with its existing customer base. This multifaceted approach demonstrates the bank’s commitment to both its customers and its broader social impact goals.
In conclusion, Wema Bank’s disbursement of N11 million to 131 women during its Women’s Month draw of the 5 for 5 Promo exemplifies the bank’s dedication to empowering women and promoting financial inclusion. This initiative, coupled with dedicated programs like SARA by Wema, underscores the bank’s proactive approach to addressing the gender equality gap and providing tailored financial solutions for women. The 5 for 5 Promo serves as a powerful tool for customer engagement, brand building, and social impact, demonstrating Wema Bank’s commitment to both its customers and the broader community it serves. The bank’s ongoing efforts to empower women through various financial and non-financial initiatives reinforces its commitment to building a more inclusive and equitable financial landscape in Nigeria. The Women’s Month draw served as a symbolic and practical manifestation of this commitment, putting smiles on the faces of Nigerian women and reaffirming Wema Bank’s position as a champion for women’s empowerment.
