Wemy Industries, a prominent manufacturer of healthcare and hygiene products under the Dr. Brown’s and Nightingale brands, recently participated in the Intra-African Trade Fair (IATF) 2025 held in Algeria. This marked the company’s inaugural presence at the prestigious event, organized by Afreximbank in collaboration with the African Union. The IATF serves as a vital platform for fostering business connections, collaborations, and investment opportunities across the African continent and beyond. Wemy Industries recognized the strategic importance of the IATF in furthering its expansion plans within African markets and seized the opportunity to showcase its product portfolio and commitment to quality and accessibility.
The IATF 2025 attracted a diverse array of participants, including business leaders, policymakers, investors, and manufacturers from various African nations and international players. Distinguished guests such as President Abdelmadjid Tebboune of Algeria, former Nigerian President Olusegun Obasanjo, Prime Minister Terrance Drew of St. Kitts and Nevis, and Nigeria’s Minister of Trade and Finance, Jumoke Oduwole, graced the opening ceremony, underscoring the event’s significance. Wemy Industries sent a high-level delegation, including its MD/CEO, Sales Director, and Export Development Managers, to represent the company and actively engage with potential partners and stakeholders.
Wemy Industries’ participation at the IATF extended beyond mere product displays. The company’s representatives focused on building meaningful relationships with potential distributors, partners, and investors, laying the groundwork for future collaborations that would drive expansion and enhance product accessibility across the continent. The event provided a valuable opportunity for Wemy Industries to engage in productive discussions, explore new market opportunities, and reinforce its commitment to delivering reliable and affordable healthcare and hygiene solutions through its Dr. Brown’s and Nightingale brands.
The company viewed its presence at IATF 2025 as a pivotal moment in its growth trajectory, allowing it to showcase its African innovations on a global stage. By connecting with key stakeholders who share its vision for growth, quality, and accessibility throughout the diverse African markets, Wemy Industries aimed to solidify its position as a leading provider of essential healthcare and hygiene products. The company believes that participation in IATF 2025 has strongly positioned it for continued growth and expansion in the African market.
Wemy Industries emphasized the strategic value of the IATF for any business seeking to expand its export operations within Africa. The company described the event as a “must-attend” for businesses targeting the African market, citing its scale, impact, and cost-effectiveness in reaching a wide audience from multiple countries simultaneously. The company believes that IATF offers a unique platform for businesses to connect with potential partners, explore new markets, and gain valuable insights into the African business landscape. Wemy Industries enthusiastically endorsed the IATF as an essential tool for businesses seeking to tap into the vast potential of the African market.
Looking ahead, Wemy Industries expressed its anticipation for the next Intra-African Trade Fair, scheduled to be held in Lagos, Nigeria, in 2027. The company sees this as a homecoming opportunity, allowing it to welcome the global community to its home turf. Wemy Industries intends to build on the momentum gained from IATF 2025 and further expand its reach across Africa, continuing its mission to improve lives by providing access to essential healthcare and hygiene products. The company is committed to leveraging the IATF platform to forge new partnerships, explore new markets, and strengthen its presence across the African continent.
