Paragraph 1: The VioletsForHer initiative, a specialized investment platform launched by i-invest, has celebrated a significant milestone, surpassing N1 billion in savings within its first year of operation. This achievement underscores a transformative shift in how women approach wealth creation and financial independence in Nigeria. i-invest, a leading digital platform for treasury bills and other investment opportunities, designed VioletsForHer specifically to cater to the unique financial needs and aspirations of women. The platform’s success reflects not only its innovative approach but also a growing awareness among women of the importance of actively managing their finances and investing for the future.
Paragraph 2: The announcement of this impressive achievement coincided with i-invest’s International Women’s Day conference in Lagos, themed “Money, Mindset, and Momentum.” The event brought together a diverse group of women, including VioletsForHer customers and professionals from various fields, to engage in discussions on financial literacy, investment strategies, and personal development. Tobi Olusoga, Chief Operating Officer of i-invest, revealed that VioletsForHer has consistently attracted at least 200 new women investors each month since its launch. This consistent growth in user base further emphasizes the platform’s appeal and effectiveness in empowering women financially.
Paragraph 3: Olusoga emphasized the importance of a mindset shift in achieving financial empowerment for women. She noted that societal norms and ingrained beliefs often hinder women from actively pursuing financial independence. VioletsForHer aims to challenge these norms by providing women with the tools, resources, and community support they need to take control of their financial futures. Olusoga reiterated i-invest’s commitment to further developing and enhancing the VioletsForHer platform, tailoring it to meet the evolving needs of its users and ensuring its continued success. She stressed the importance of feedback from the community and the intention to incorporate it into future improvements to the platform.
Paragraph 4: The keynote speaker at the event, Tara Fela-Durotoye, Founder of House of Tara International, echoed Olusoga’s sentiment, emphasizing the need for a fundamental shift in how women perceive money. She highlighted how societal conditioning often leads women to undervalue their financial potential or rely on external sources for financial security, such as marriage or inheritance. Fela-Durotoye stressed that financial empowerment extends beyond purchasing power, providing women with agency and the ability to make impactful decisions. She encouraged women to embrace the pursuit of wealth, not just for personal gain but also to create a positive impact within their communities and beyond.
Paragraph 5: Tola Akerele, Director-General of the National Theatre, added her voice to the call for women’s financial empowerment, encouraging attendees to leverage their networks for mutual benefit. She emphasized the importance of collaboration and support among women in achieving financial success. The event’s diverse guest list, which included influential figures like Tomi Adeola, CEO of Hairitage Hub; Ejiro Amos Tafiri, Founder/Creative Director of the Ejiro Amos Tafiri brand; and Zephia Ovia-Ikem, Founder/Host of The Star Network Podcast, underscored the event’s focus on fostering a strong network of women committed to financial independence. The presence of these established female entrepreneurs served as inspiration and further reinforced the message of empowerment.
Paragraph 6: The success of the VioletsForHer initiative signifies a promising trend in Nigeria’s financial landscape. By providing a tailored platform and fostering a supportive community, i-invest is empowering women to overcome societal barriers and take charge of their financial well-being. The N1 billion milestone is not just a financial achievement but a testament to the growing momentum of women’s financial empowerment in Nigeria. It also highlights the potential for technology and innovative financial products to drive positive social change and create a more inclusive financial ecosystem. The efforts of initiatives like VioletsForHer contribute to a larger societal shift towards greater financial literacy and independence for women, ultimately empowering them to achieve their full potential and contribute meaningfully to economic growth.
