The World Travel & Tourism Council (WTTC), the leading global representative body for the travel and tourism private sector, has launched a groundbreaking initiative, “Together in Travel,” designed to bolster the growth and resilience of small and medium-sized enterprises (SMEs) within the industry. This move signifies a significant commitment to fostering a more inclusive and sustainable travel ecosystem, recognizing the crucial role SMEs play in driving innovation and economic development. VFS Global, a prominent player in visa services and technology solutions with a vast global network, has proudly stepped forward as a Founding Partner, bringing over two decades of experience in market expansion and technological innovation to the table.
The “Together in Travel” initiative marks a critical step towards strengthening the travel and tourism sector by empowering SMEs with essential resources and support. This program offers multifaceted assistance, including access to global markets and investment opportunities, specifically designed training initiatives focusing on crucial industry skills, digital transformation tools to enhance operational efficiency and competitiveness, and frameworks for adopting sustainable business practices. By equipping SMEs with these vital resources, the initiative aims to foster their long-term growth and sustainability, ultimately contributing to a more robust and dynamic global travel landscape.
VFS Global’s participation as a Founding Partner amplifies the impact of “Together in Travel.” Their extensive network spanning over 150 countries provides unparalleled access to a diverse range of markets, allowing SMEs to expand their reach and tap into new growth opportunities. Furthermore, VFS Global’s commitment to collaborating with local enterprises, women-owned businesses, and those representing indigenous communities promotes inclusive economic development and broadens the overall supply chain within the travel and tourism sector. This collaborative approach ensures that the benefits of the initiative are widely distributed, fostering a more equitable and representative industry.
Julia Simpson, WTTC President & CEO, expressed enthusiasm about the partnership, highlighting the crucial role VFS Global’s expertise and global presence will play in empowering SMEs worldwide. Zubin Karkaria, Founder and CEO of VFS Global Group, echoed this sentiment, emphasizing VFS Global’s commitment to leveraging their extensive network to support SME growth and amplify their socio-economic impact. The partnership reinforces the collective dedication to fostering inclusive growth within the travel and tourism industry, which remains a significant contributor to the global economy. The appointment of Andrea Grisdale, Founder and CEO of IC Bellagio, as Vice Chair of the initiative further strengthens the leadership team, bringing extensive experience in crafting bespoke travel experiences and a commitment to promoting inclusivity, resilience, and sustainability.
The “Together in Travel” initiative has attracted a powerful coalition of founding partners, each bringing unique expertise and resources to the table. Accor and Red Carnation Hotels contribute their extensive hospitality experience, while MSC Cruises brings unparalleled expertise in the cruise sector. Virtuoso, Hilton, and Abercrombie & Kent Group offer deep knowledge of the luxury travel market. Microsoft and Trip.com provide cutting-edge technological innovation, ensuring seamless traveler experiences, while OMRAN and Diriyah Gate offer valuable insights into destination development. FINN Partners rounds out the partnership with its expertise in marketing communications. This diverse collaboration ensures a holistic approach to supporting SMEs, covering a wide spectrum of needs within the travel and tourism industry.
This collective effort signifies a paradigm shift in the travel and tourism sector, moving towards a more collaborative and supportive ecosystem for SMEs. By providing access to essential resources, fostering innovation, and promoting sustainable practices, the “Together in Travel” initiative sets the stage for a more inclusive and resilient future for global travel. The commitment of the WTTC and its partners, including VFS Global, underscores the recognition that supporting SMEs is not only crucial for their individual success but also for the overall health and prosperity of the global travel and tourism industry. This collaborative approach ensures that the benefits of growth are widely shared, fostering a more equitable and sustainable travel landscape for all.
