Alexander Afenyo-Markin, the Minority Leader in Parliament and MP for Effutu, has launched a scathing critique of the ruling National Democratic Congress (NDC) for what he perceives as a significant failure to deliver on key campaign promises, particularly those concerning job creation and the implementation of a 24-hour economy. He argues that the Mahama administration has seemingly abandoned these pledges, leaving the youth, who were the primary targets of these promises, disillusioned and increasingly likely to demand accountability. This criticism, delivered at a political strategy lab organized by students of the University of Media, Arts and Communication (UniMAC), underscores the growing discontent with the government’s performance, particularly among the younger demographic.
Afenyo-Markin’s critique extends beyond the unfulfilled promises of job creation and a vibrant 24-hour economy. He also points to the government’s perceived inadequacy in tackling the pervasive issue of illegal mining, commonly known as galamsey. Despite assurances and initiatives, the detrimental effects of galamsey continue to plague Ghana’s environment, particularly its water bodies, which remain polluted. This failure, according to Afenyo-Markin, further exposes the disconnect between the government’s rhetoric and its actions, eroding public trust and raising questions about its commitment to environmental protection.
The timing of Afenyo-Markin’s criticism is particularly significant. He predicts that by January of the following year, the youth, increasingly frustrated by the lack of job opportunities and tangible improvements in their lives, will begin to intensify their demands for answers. This anticipated surge in pressure, he argues, will force the NDC to confront its unfulfilled promises and acknowledge its shortcomings. He emphasizes that the government can no longer deflect blame onto the previous Akufo-Addo administration, as the timeframe for delivering on its own commitments will have expired.
Central to Afenyo-Markin’s analysis of the NDC’s perceived failures is the concept of political branding and packaging. He contends that the government has taken its initial goodwill for granted, failing to maintain the positive image and momentum that propelled it to power. He highlights the importance of consistent messaging and tangible results in maintaining public support, arguing that the NDC’s perceived neglect of these crucial elements has contributed to its declining popularity. Afenyo-Markin’s emphasis on branding and packaging suggests a strategic focus on image management and public perception as essential components of political success.
Afenyo-Markin’s condemnation of the NDC’s performance is not merely a critique of specific policies; it represents a broader indictment of the government’s approach to governance. He accuses the NDC of prioritizing political rhetoric over concrete action, leading to a widening gap between promises made and promises kept. This perceived disconnect, he argues, is at the heart of the growing disillusionment among the electorate, particularly the youth who were promised economic opportunities and a brighter future. The Effutu lawmaker’s remarks serve as a stark reminder of the importance of accountability and the need for political leaders to prioritize the delivery of tangible results over empty promises.
In addressing aspiring political strategists, Afenyo-Markin underscored the significance of branding and packaging in political success. He advised them to pay close attention to these elements, emphasizing their crucial role in shaping public perception and influencing electoral outcomes. This advice suggests a recognition of the increasing sophistication of the electorate and the importance of crafting compelling narratives that resonate with voters. By highlighting the importance of branding and packaging, Afenyo-Markin implicitly critiques the NDC’s perceived failure to effectively manage its public image and maintain a consistent and persuasive message. This, he suggests, has contributed to the erosion of public trust and the growing perception of the government as failing to deliver on its promises.
