Ijeoma Odunoye, the Chief Executive Officer of Cutix Plc, a leading Nigerian manufacturer of electrical, automobile, and telecommunication wires and cables, has been recognized for her exceptional leadership and entrepreneurial acumen. The Nigerian Association of Small and Medium Enterprises (NASME) bestowed upon her the prestigious award of “Most Successful Female Entrepreneur/Excellent Performer as a Woman Chief Executive” during the NASME 2025 International Women’s Day/Awards ceremony held in Abuja. This accolade celebrates Odunoye’s significant contributions to the MSME sector and her unwavering commitment to quality and excellence in business.
The award ceremony, graced by prominent figures in government and industry, including a representative of President Bola Ahmed Tinubu, served as a platform to acknowledge the remarkable achievements of individuals driving growth and innovation within the MSME landscape. Dr. Abdulrashid Yerima, the national president of NASME, emphasized the importance of recognizing and celebrating these exceptional leaders, highlighting their pivotal role in shaping the nation’s economic trajectory. He specifically commended Odunoye’s supportive role in the development of the MSME sector, expressing hope that her continued dedication would further benefit small and medium-sized enterprises across the country.
In her acceptance speech, a humbled and grateful Odunoye attributed her success to the collective efforts of the Cutix board, management, and workforce, underscoring the importance of teamwork in achieving organizational goals. She dedicated the award to her colleagues, acknowledging their invaluable contributions to the company’s sustained growth and market leadership. Odunoye reiterated her unwavering commitment to maintaining Cutix’s reputation for quality, a principle she believes has been instrumental to the company’s long-standing success.
Odunoye’s business philosophy centers on prioritizing quality above all else. She emphasized the importance of adhering to industry standards and best practices, even if it means higher production costs. This commitment to quality, she argues, has earned Cutix the trust and loyalty of customers who appreciate the reliability and durability of its products. While acknowledging that Cutix products may be perceived as more expensive, Odunoye emphasized that the superior quality justifies the price, offering customers long-term value and peace of mind. This principle, she advised fellow NASME members, is the key to building a successful and sustainable business.
Cutix Plc’s consistent focus on quality has not gone unnoticed. The company has been a regular recipient of the Standard Organisation of Nigeria’s (SON) NIS awards, including the coveted gold award, since 2003. These accolades are a testament to Cutix’s dedication to manufacturing products that meet the highest quality standards. This commitment to excellence has translated into strong financial performance, with Cutix recording impressive growth in the 2024 financial year.
The company’s revenue reached N12.18 billion, representing a year-on-year growth of 32%. Profit before tax surged to N1.62 billion, a 36% increase compared to the previous year. Profit after tax also saw a significant jump, reaching N1.07 billion, a 35% year-on-year growth. These figures underscore the effectiveness of Cutix’s business strategy, demonstrating that a commitment to quality can drive both customer satisfaction and financial success. Under Odunoye’s leadership, Cutix has not only achieved remarkable financial results but has also established itself as a benchmark for quality and excellence within the Nigerian manufacturing sector. Her recognition by NASME as the “Most Successful Female Entrepreneur/Excellent Performer as a Woman Chief Executive” is a well-deserved tribute to her vision, leadership, and dedication to building a thriving and sustainable business.
