Cutix Cable Plc and Afia TV Forge Partnership to Showcase Igbo Enterprise
Cutix Cable Plc, a leading indigenous manufacturing company in Nigeria’s South-East region, has joined forces with Afia TV, a prominent media platform, to embark on a groundbreaking initiative aimed at spotlighting the dynamism and resilience of Igbo entrepreneurship. This collaboration marks a significant stride in promoting the vibrant business culture of the South-East and challenging prevailing stereotypes about the region’s economic landscape.
The cornerstone of this partnership is a dedicated weekly talk show titled “Onye Afia,” which translates to “Person of Afia.” This 30-minute program, airing on Afia TV, delves into the heart of Igbo enterprise by showcasing the compelling stories of entrepreneurs who embody the ingenuity and tenacity that characterize Igbo business culture. “Onye Afia” offers a platform for these individuals to share their journeys of ambition, innovation, and perseverance, providing invaluable insights into their successes and the challenges they have overcome.
The collaboration between Cutix Cable Plc and Afia TV extends beyond the “Onye Afia” show, encompassing a broader brand partnership that leverages Afia TV’s diverse media platforms to amplify Cutix Cable’s presence in the South-East and beyond. Afia TV’s extensive reach, which includes television channels on DStv, GOtv, and FreeTV, as well as its radio station and digital platforms, ensures that Cutix Cable’s message resonates with a wide audience. This multi-platform approach reinforces Cutix Cable’s commitment to quality and innovation, further solidifying its position as a leading manufacturer of electrical appliances in the region.
The partnership between Cutix Cable Plc and Afia TV is rooted in a shared vision of promoting the positive narrative of Igbo enterprise and fostering economic growth in the South-East. By showcasing the success stories of Igbo entrepreneurs, the collaboration aims to inspire a new generation of business leaders and attract investment to the region. This initiative underscores the importance of collaboration between the private sector and media organizations in driving economic development and fostering a vibrant entrepreneurial ecosystem.
The choice of Afia TV as a partner reflects Cutix Cable’s deep understanding of the media landscape in the South-East. Afia TV’s strong local presence and its commitment to promoting Igbo culture and values make it an ideal platform to reach the target audience. This strategic partnership not only enhances Cutix Cable’s brand visibility but also contributes to the overall development of the South-East region by showcasing the potential of its entrepreneurial spirit.
Addressing concerns about the security situation in the South-East, Cutix Cable Plc’s co-founder, Ambassador Odi Nwosu, emphasized that while security challenges exist, they are not unique to the region and are often exaggerated. He urged the media to portray a balanced picture of the situation, highlighting the resilience and entrepreneurial spirit of the people of the South-East. This partnership between Cutix Cable Plc and Afia TV serves as a testament to the positive developments and economic opportunities that abound in the region, despite the challenges it faces. By focusing on the stories of success and innovation, this collaboration aims to inspire confidence and attract investment to the South-East, fostering a brighter future for the region.
