The Fidelity Nigeria International Trade & Creative Connect (FNITCC) 2025, held in Atlanta, Georgia, from September 18-20, resonated deeply with participating Nigerian businesses, solidifying its reputation as a vital springboard for non-oil exports and creative industries onto the global stage. The event, a collaborative effort between Fidelity Bank Plc and AFRICON, showcased a diverse array of Nigerian enterprises, encompassing sectors from fashion and arts to manufacturing and technology, fostering connections and driving international trade. Building upon the successes of previous editions in London (2022) and Houston (2023), FNITCC 2025 continued its mission to bridge the gap between Nigerian businesses and international markets.
The resounding success of FNITCC 2025 is perhaps best captured through the voices of the exhibitors themselves. Their testimonials paint a vivid picture of an event that transcended mere commercial transactions, fostering a sense of community and shared purpose. Exhibitors like By Nuga Designs expressed profound appreciation for the opportunity to connect with a vibrant network of creatives, entrepreneurs, and cultural ambassadors, resulting in new customers, valuable partnerships, and a renewed sense of direction. The event fostered an environment of collaboration and support, enabling participants to forge meaningful relationships and explore new avenues for growth.
Beyond the tangible benefits of sales and contracts, FNITCC 2025 highlighted the invaluable power of community and resilience within the Nigerian business ecosystem. One exhibitor shared a compelling story of how fellow participants rallied to support her business when logistical challenges prevented her goods from arriving on time. This act of solidarity, coupled with a serendipitous encounter with a buyer, led to an unexpected deal finalized via video call, underscoring the profound impact of human connection and the supportive environment fostered by FNITCC. This anecdote encapsulates the spirit of the event, showcasing how it fosters not just business transactions, but also a strong sense of community and mutual support.
The heartfelt gratitude expressed by exhibitors towards Fidelity Bank and the event organizers further underscores the event’s impact. FSGF AFRICA LTD, among others, commended Fidelity Bank for its meticulous planning, warm hospitality, and unwavering commitment to the success of the participating businesses. The professionalism and dedication of the Fidelity team created a seamless and enriching experience for all involved, solidifying the bank’s reputation as a champion for Nigerian businesses on the global stage. This meticulous attention to detail and unwavering support contributed significantly to the overall positive experience of the exhibitors.
Underlying the success of FNITCC is Fidelity Bank’s unwavering commitment to diversifying Nigeria’s economy and promoting non-oil exports. Dr. Nneka Onyeali-Ikpe, Managing Director and CEO of Fidelity Bank Plc, articulated the bank’s vision, emphasizing the immense potential of Nigeria’s non-oil sector, which currently generates under $5 billion annually. She positioned FNITCC as a strategic initiative designed to unlock this potential by providing Nigerian businesses with access to global markets, thereby fostering shared prosperity. This commitment extends beyond mere facilitation of trade and delves into fostering sustainable economic growth and diversification for Nigeria.
Fidelity Bank Plc’s role as a leading commercial bank in Nigeria, serving over 9.1 million customers through its extensive network of physical branches and digital platforms, further strengthens its position as a key driver of economic growth. With its presence in both Nigeria and the United Kingdom (through its subsidiary, FidBank UK Limited), Fidelity Bank is uniquely positioned to facilitate international trade and connect Nigerian businesses with global opportunities. The bank’s strategic focus on facilitating access to international markets aligns perfectly with the objectives of FNITCC, creating a powerful synergy that benefits both participating businesses and the Nigerian economy as a whole. The event serves as a testament to Fidelity Bank’s commitment to fostering sustainable economic growth and diversification for Nigeria.
