King Promise, the Ghanaian Afrobeats sensation, has expressed his intention to fund the master’s degree education of Tilly Akua Nipaa, acknowledging her invaluable contribution as his Public Relations Officer during the 2024 Telecel Ghana Music Awards (TGMAs) campaign. Tilly, whose real name is Matilda Mensah Marfo, spearheaded King Promise’s publicity and marketing endeavors, effectively communicating with the Board, Academy, and the general public, ultimately playing a significant role in his triumph at the prestigious awards ceremony.
The 26th edition of the TGMAs, held from the night of May 10 to the early hours of May 11, witnessed King Promise’s remarkable sweep, securing four coveted awards. He clinched the ultimate prize, Artiste of the Year, outshining formidable contenders like Stonebwoy, Joe Mettle, Black Sherif, King Paluta, Team Eternity, and Kwaku Smoke. His winning streak continued with Afropop Song of the Year for his hit track “Paris”, Best Afrobeats/Afropop Artiste of the Year, and Album of the Year for “True to Self”, solidifying his position as a leading force in the Afrobeats genre.
King Promise’s gesture of sponsoring Tilly’s master’s education stems from his deep appreciation for her dedication and effectiveness. In an interview on Accra FM on May 13, he revealed ongoing discussions with his management team about rewarding Tilly in a substantial and impactful manner. He emphasized her instrumental role in his success at the TGMAs, recognizing her hard work and significant contribution to the overall campaign strategy. This act of generosity underscores King Promise’s commitment to recognizing and rewarding talent and dedication within his team.
Tilly Akua Nipaa, the recipient of King Promise’s generous offer, is a multi-talented individual with a strong academic background and a passion for entertainment. Holding a first degree in Psychology, English, and Theatre Arts from the University of Ghana, she brings a unique blend of analytical thinking, communication skills, and artistic flair to her work. Her impressive resume includes hosting the “T Means Talkative” podcast, further demonstrating her ability to engage audiences and spark meaningful conversations.
Tilly’s contributions extend beyond her work with King Promise, as she has made significant contributions to various prominent entertainment platforms. She has lent her expertise to renowned shows like Entertainment Review on Peace FM, The Trendz on TV3, and Showbiz Review Xtra on Hitz FM. Her involvement in these programs showcases her versatility and deep understanding of the entertainment industry, highlighting her ability to analyze trends, dissect current events, and contribute insightful commentary.
King Promise’s decision to sponsor Tilly’s master’s education not only acknowledges her individual contributions but also serves as a testament to the importance of a strong support system in the music industry. It highlights the collaborative nature of success, recognizing the vital role played by individuals behind the scenes. This generous act sets a positive example within the industry, encouraging artists to invest in the development and growth of their teams, fostering a culture of mutual support and appreciation. By supporting Tilly’s educational pursuits, King Promise is investing not only in her future but also in the future of the industry as a whole, empowering the next generation of entertainment professionals.
