Lonestar Cell MTN, Liberia’s leading mobile network provider, orchestrated a month-long celebration of Mother’s Day throughout May 2025, culminating in the inaugural MoMo Cook-Off. This innovative culinary competition showcased the talents of Liberian women entrepreneurs, highlighting their culinary skills and cultural contributions while promoting digital financial inclusion. The event served as a testament to Lonestar Cell MTN’s commitment to empowering women, fostering SME growth, and enriching the community through culturally relevant initiatives.
The festivities commenced with an internal recognition ceremony for female staff at Lonestar Cell MTN, acknowledging their dedication and contributions to the company’s success. This initial gesture set the tone for a month filled with appreciation and celebration, culminating in events that extended beyond the company’s walls to encompass the broader Liberian community.
The heart of the Mother’s Day celebration was the MoMo Cook-Off, a vibrant competition where five exceptional women entrepreneurs displayed their culinary prowess by preparing traditional Liberian dishes. The live cooking event unfolded before an enthusiastic audience, tantalizing taste buds and showcasing the rich culinary heritage of Liberia. Every participant received recognition for their creativity, passion, and presentation, ensuring that all felt valued and appreciated for their contributions. The event underscored the importance of supporting women-owned businesses and recognizing their valuable role in the Liberian economy.
Beyond the culinary competition, Lonestar Cell MTN integrated a strong element of digital inclusion into the event. A 30% discount on all purchases made via the MoMo mobile money app incentivized attendees to embrace cashless transactions, furthering Lonestar Cell MTN’s mission to promote the adoption of digital payments across Liberia. This strategic integration aligned seamlessly with the company’s broader commitment to technological advancement and financial empowerment within the community.
Lonestar Cell MTN’s dedication to gender equality and economic empowerment was evident in its deliberate choice to exclusively feature women-owned businesses at the MoMo Cook-Off. This conscious decision reflects the company’s ongoing support for female entrepreneurship and its belief in the vital role women play in driving economic growth and development. By providing a platform for these businesses to showcase their talents and connect with a wider audience, Lonestar Cell MTN actively contributes to their growth and success.
The celebratory atmosphere of the MoMo Cook-Off was further enhanced by live musical performances from renowned Liberian artists, including the multi-award-winning rapper MC Caro. This infusion of artistic talent added a vibrant and dynamic dimension to the event, creating a truly memorable experience for all attendees. The performances served not only as entertainment but also as a celebration of Liberian culture and artistic expression.
The MoMo Cook-Off served as the grand finale of a month-long celebration meticulously crafted to honor mothers across Liberia. By seamlessly intertwining culture, technology, entrepreneurship, and celebratory festivities, Lonestar Cell MTN successfully demonstrated its commitment to connecting Liberians to what matters most. The event exemplified the company’s dedication to fostering community engagement, empowering women, and promoting digital inclusion, all while celebrating the invaluable role of mothers in society. The initiative solidified Lonestar Cell MTN’s position not only as a leading telecommunications provider but also as a socially responsible corporate citizen actively invested in the well-being and advancement of the Liberian community.
