Mdundo, a prominent music distribution platform in Africa, is poised for significant growth, aiming to distribute $1.2 million in royalties to artists by 2026. This ambitious target is underpinned by projected revenues ranging between $1.7 million and $2.2 million. The company’s strategy for achieving this growth is multifaceted, encompassing expanded subscription services, fortified partnerships with telecommunication companies, and leveraging the increasing global adoption of its Progressive Web App. This expansion plan underscores Mdundo’s commitment to fostering a sustainable and thriving music ecosystem across the African continent, particularly in Nigeria, where it has established a strong presence and cultivated strategic partnerships.
Central to Mdundo’s growth strategy is its artist-centric model. The platform prioritizes empowering African artists by providing them with the tools and resources to distribute, promote, and monetize their music effectively. This approach not only benefits individual artists but also contributes to the overall development of the African music industry. Since its inception, Mdundo has facilitated royalty payments to over 300,000 artists, solidifying its role as a vital player in the continent’s creative economy. With a rapidly growing user base of over 39 million monthly active users across various African countries, Mdundo has cemented its position as a leading force in digital music distribution.
Mdundo’s success in Nigeria, a key market for the platform, is largely attributed to its strategic partnerships with major telecommunication providers like MTN Nigeria and Globacom. These collaborations have significantly expanded access to affordable music for millions of subscribers while simultaneously creating new revenue streams for artists. By integrating subscription-based services with innovative product offerings, Mdundo and its telco partners are enabling consumers to legally access music at affordable prices while ensuring fair compensation for artists. This mutually beneficial model strengthens the Nigerian music ecosystem and fosters a more sustainable environment for all stakeholders.
The platform’s commitment to supporting artists is further exemplified by its bi-annual royalty payout cycle, implemented in January 2025. This structured approach provides consistent income for rights holders across Africa, including thousands of Nigerian musicians. By offering predictable and reliable royalty payments, Mdundo reinforces its position as a trusted partner for artists navigating the complexities of the music industry. This consistent income stream empowers artists to invest in their craft and further develop their careers, ultimately contributing to the growth and vitality of the African music scene.
Mdundo’s catalog goes beyond global hits, embracing the rich cultural diversity of African music. In Nigeria, for instance, the platform showcases a wide range of genres, from mainstream Afrobeats to indigenous music traditions like Hausa, Yoruba, and Igbo music. This localized approach resonates deeply with listeners and provides valuable exposure for regional talent. By promoting musical diversity, Mdundo fosters inclusivity and creates opportunities for grassroots artists to reach wider audiences, both within Africa and globally. This commitment to showcasing the breadth and depth of African musical expression strengthens the industry and promotes cultural exchange.
Furthermore, Mdundo’s strategy actively combats music piracy by providing accessible and legal alternatives. By offering affordable and legitimate access to music, the platform discourages piracy and ensures that artists and rights holders receive the financial rewards they deserve for their creative work. This approach not only benefits artists but also contributes to the overall health and sustainability of the music ecosystem. Mdundo’s expansion across Africa, with a focus on mobile-friendly and affordable streaming, has positioned the platform as a key driver in the continent’s digital music revolution. Starting in Kenya, Mdundo’s reach now extends to Nigeria, Ghana, Tanzania, and South Africa, among other countries, demonstrating its commitment to broadening access to music across the continent.
Looking ahead, Mdundo’s ambitious targets for 2026 reflect its commitment to both artist growth and the broader development of the African music economy. The platform envisions itself as a catalyst for positive change, driving growth and fostering a more inclusive and profitable future for African music. As more Nigerian and African artists seek reliable platforms to monetize their creativity, Mdundo is well-positioned to play a pivotal role in strengthening the industry, from nurturing local talent to promoting African music on the global stage. The company’s continued focus on artist empowerment, strategic partnerships, and innovative technology suggests a bright future for African music and the artists who create it.
