MTN Ghana’s 21 Days of Y’ello Care, an annual employee volunteerism campaign, has once again brought positive change to underserved communities in Ghana. The 2025 edition of this initiative focused on promoting digital inclusion and sustainability, with a particular emphasis on providing much-needed resources and support to schools in the Yendi Municipality of the Northern Region. This year’s campaign went beyond previous years’ scope by incorporating digital skills training, donation of ICT resources, promotion of smart farming practices, and the deployment of ICT vans to bridge the digital divide. This holistic approach underscores MTN’s commitment to not just providing immediate relief, but also empowering communities with the tools and knowledge for long-term growth and development.
A key aspect of the 2025 Y’ello Care campaign was the donation of school uniforms to underprivileged pupils at Katinguli R/C Primary and Baale L/A Primary schools. At Katinguli R/C Primary, 40 pupils received new uniforms, a gesture that was deeply appreciated by the school’s headmaster, Mohammed Bawa Ziblim. He acknowledged the importance of such support in enhancing the academic development of the students, many of whom face significant socio-economic challenges. The donation not only provides essential clothing but also boosts the children’s self-esteem and encourages regular school attendance. Beyond the uniforms, Mr. Ziblim highlighted the dire state of the school’s infrastructure, where a lack of adequate classrooms forces many pupils to learn under trees. He appealed for further assistance, specifically requesting a new classroom block to replace the current makeshift structures. This request reflects the broader infrastructural challenges faced by many schools in underserved communities, hindering the provision of quality education.
Similarly, at Baale L/A Primary School, headmaster Dauda Shani expressed gratitude for the donated uniforms, recognizing their positive impact on student morale and attendance. Echoing the sentiments of Mr. Ziblim, he also appealed for the construction of a modern classroom block and a teacher’s bungalow. The lack of adequate housing for teachers often makes it difficult to attract and retain qualified educators in rural areas, further exacerbating the educational disparities. These requests for infrastructure improvements underscore the crucial need for investment in education to create conducive learning environments and ensure access to quality education for all children.
The MTN 21 Days of Y’ello Care campaign is a testament to the company’s commitment to corporate social responsibility. This year’s focus on digital inclusion and sustainability reflects a broader understanding of the interconnectedness between technology, education, and community development. By providing digital skills training alongside traditional forms of support like school uniform donations, MTN is equipping communities with the tools they need to thrive in an increasingly digital world. The deployment of ICT vans to schools and community centers further extends the reach of these initiatives, bringing digital literacy directly to those who need it most.
The hands-on approach of MTN employees, or MTNers, is a defining characteristic of the Y’ello Care campaign. Their active involvement in sewing and distributing school uniforms demonstrates a deep commitment to community service. This personal involvement goes beyond simply providing financial resources; it fosters a sense of shared responsibility and strengthens the bond between MTN and the communities it serves. Furthermore, the collaboration with organizations like the Opportunity Industrialization Center (OIC) and TVET institutions ensures that the production of school uniforms also supports local businesses and vocational training centers. This creates a positive ripple effect, empowering local communities while simultaneously addressing the needs of underserved schools.
The 2025 Y’ello Care campaign exemplifies the power of corporate social responsibility when it is driven by a genuine commitment to community development. MTN’s multifaceted approach, combining digital inclusion initiatives with traditional forms of support like school uniform donations and infrastructure development appeals, demonstrates a comprehensive understanding of the challenges faced by underserved communities. By empowering communities with digital skills, providing essential resources, and fostering local partnerships, MTN is not just bridging the digital and educational divide but also contributing to a more equitable and sustainable future for Ghana. The company’s commitment to long-term engagement and its employees’ active participation in these initiatives ensure that the impact of Y’ello Care extends far beyond the 21 days of the campaign, creating a lasting legacy of positive change.
