Spice 360, a leading integrated marketing communications agency in Nigeria, has embarked on a new chapter of strategic growth and creative excellence with the appointment of two industry veterans, Biodun Adefila and Rotimi Ade-Onojobi, as Managing Director and Creative Director, respectively. These appointments, effective immediately, signal a significant investment in leadership and a commitment to delivering cutting-edge solutions in the dynamic African marketing landscape. Adefila and Ade-Onojobi bring a wealth of experience and a proven track record of success, poised to elevate Spice 360 to new heights of industry leadership and innovation. Their combined expertise promises to strengthen the agency’s position in the market and deliver impactful results for its clients.
Biodun Adefila joins Spice 360 from SO&U Limited, where she served as Chief Operating Officer, spearheading impactful campaigns for prominent brands. Her extensive experience and strong leadership skills are expected to drive Spice 360’s business strategy, operational efficiency, and client relationships. Adefila’s impressive credentials include an MBA from the University of Liverpool and an Advanced Management Programme certification from Lagos Business School. Her industry recognition, including being named Outstanding Advertising Personality of the Year and one of the Top 50 Most Influential Women in Marketing Communications, further underscores her expertise and influence within the field. In her new role, Adefila is tasked with steering Spice 360 towards market leadership and fostering sustainable innovation across the Sub-Saharan African region.
Rotimi Ade-Onojobi, the newly appointed Creative Director, brings over a decade of cross-platform creative leadership to Spice 360. His expertise spans digital, traditional, and experiential marketing, making him a valuable asset in developing compelling brand narratives that resonate with modern consumers. Ade-Onojobi’s reputation for storytelling, brand building, and innovative campaign execution will be instrumental in shaping the agency’s creative vision and delivering impactful campaigns. His leadership will guide the creative team in crafting captivating experiences across various platforms, ensuring that Spice 360 remains at the forefront of creative excellence.
The appointments of Adefila and Ade-Onojobi reflect Spice 360’s dedication to investing in top-tier talent and its commitment to delivering exceptional value to its clients. With their combined leadership and expertise, the agency is well-positioned to navigate the evolving marketing landscape and capitalize on emerging opportunities across the African market. Their collaborative efforts will focus on strengthening client partnerships, driving innovation, and ultimately, solidifying Spice 360’s position as a leader in the integrated marketing communications industry.
Spice 360’s recent recognition as the fourth most creative agency in Nigeria at the Lagos Advertising and Ideas Festival further strengthens its position as a rising force in the industry. This accolade underscores the agency’s commitment to creative excellence and its ability to deliver innovative and impactful campaigns. With Adefila and Ade-Onojobi at the helm, Spice 360 is poised to build on this success and achieve even greater recognition for its creative output. Their combined experience and leadership will foster a culture of creativity and innovation within the agency, driving the development of groundbreaking campaigns that capture the attention of consumers and deliver measurable results for clients.
The future of Spice 360 looks bright with the addition of these two dynamic leaders. Their combined expertise in business strategy, operations, and creative execution will undoubtedly propel the agency to new heights. As the marketing landscape continues to evolve, Spice 360, under the leadership of Adefila and Ade-Onojobi, is well-equipped to navigate the challenges and capitalize on the opportunities that lie ahead. Their commitment to delivering impactful brand solutions and fostering a culture of innovation will position Spice 360 as a leading force in the African marketing communications industry, driving growth for the agency and its clients alike.
