Zoho Corporation, a prominent global technology firm, has recently become the exclusive technology partner for the Dubai Racing Club (DRC). This collaboration, set to span two years, aims to digitize the club’s operations with the goal of enhancing the experience for visitors, participants, and staff at its high-profile events. The partnership was publicly announced following a signing ceremony held at Meydan Racecourse, which was attended by key figures such as Ali Al Ali, CEO and board member of the DRC, and Prem Velumani, Director of Strategic Alliances for the Middle East and Africa at Zoho. This collaboration marks a significant step towards modernizing the operational structure of one of the leading horse racing organizations in the region.
As the host of major events like the prestigious Dubai World Cup, the DRC is poised to take advantage of Zoho’s extensive array of digital solutions, particularly through the deployment of Zoho One—the company’s comprehensive business operating system. The club plans to streamline a variety of crucial operations, utilizing the tools offered by Zoho to improve event management processes. From ticket sales and logistics coordination to customer relationship management, the potential enhancements are broad and aim to create a more efficient and user-friendly operational environment for all involved in the events hosted by the DRC.
Ali Al Ali expressed his enthusiasm regarding the partnership, highlighting the strategic importance of technology in shaping the future of the Dubai Racing Club. He emphasized that technology is a fundamental part of the club’s long-term vision and a vital asset in the ongoing development of the horse racing sector. With Zoho’s expertise, the DRC looks forward to customizing solutions that will address specific needs and ultimately enhance the overall experience for clients and attendees alike. This partnership showcases the DRC’s commitment to embracing innovation to improve its operations and event execution.
The collaboration with Zoho is seen as pivotal in implementing advanced technology in various domains at the DRC. Ali noted several specific areas where Zoho’s solutions would play an essential role, such as the incorporation of sophisticated customer relationship management (CRM) systems. This implementation is intended to provide a more personalized experience for stakeholders, ensuring better interactions and increased satisfaction among race participants, spectators, and horse owners. Additionally, streamlined accreditation processes and innovative mobile applications are also part of the overall strategy to enhance engagement and operational efficiency.
The DRC aims to set new standards of excellence in the horse racing industry with the help of this partnership. The collaboration with Zoho not only provides immediate technological benefits but also positions Meydan Racecourse as a leading example of digital innovation within the global racing community. By leveraging Zoho’s advanced tools and capabilities, the DRC is set to transform its operational framework, which in turn is expected to elevate the quality and appeal of its events significantly. The partnership symbolizes a commitment to be at the forefront of technological advancements, ultimately refining the overall experience for all participants.
In conclusion, the partnership between Zoho Corporation and the Dubai Racing Club is a strategic move poised to revolutionize the landscape of horse racing events in Dubai. By integrating advanced digital solutions provided by Zoho, the DRC is not only enhancing its operational capabilities but also reinforcing its commitment to excellence within the racing industry. As the club prepares to unveil these solutions, stakeholders can look forward to a more streamlined, enjoyable, and technologically advanced experience at one of the world’s most prestigious racecourses. The initiative aims to propel both the DRC and Meydan into a new era of digital sophistication, setting benchmarks for future innovations in the industry.
